How to Wow Prospects
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How to WOW your Prospects on a Site Visit August 16, 2017
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Transcript of How to Wow Prospects
How to WOW your Prospects on
a Site Visit
August 16, 2017
Introductions
Ben WrightCEO
Community Systems
www.twitter.com/communitysys
David GriggsVice President, Business
Investment and Research
Greater Minneapolis - Saint Paul
Regional Economic Development
Partnership
www.greatermsp.org
August 16, 2017
Polo WillmanAccount Supervisor
Community Systems
www.twitter.com/communitysys
About Community Systems
• Founded 2013• 14 employees• 289+ active customers
InSite for EDOs:• InSite GIS• InSite App• InSite Websites• InSite Lead IQ• Digital Economic Development University
August 16, 2017
InSite for EDOs
Economic Development Website
Data and Analytics
Job Boards
InSite App
Geographic Information System
August 16, 2017
Powering Intelligent Location Decisions
What would you like to accomplish in this session?
In this session you will learn…
August 16, 2017
• Introductions
• The Site Selection Process• When companies are on a site visit, where are they in their process?• What work are companies doing before they are on a site visit?• What are the top things that companies expect from you when they
are on a site visit?
• Steps You Can Take • Three things that the Greater Minneapolis - Saint Paul Regional
Economic Development Partnership does to WOW prospects• One additional way you can WOW Prospects on a Site Visit
• Q&A
Powering Intelligent Location Decisions
The Site Selection Process, Explained by a
Site Selector
When companies are on a site visit, where are they in their consideration?
August 16, 2017
Early in the location screening process, third-party
databases are used due to the volume of locations
considered; not community web sites.
What work are companies doing before they are on a site visit?
August 16, 2017
Supply Chain Analysis
Coordinated Sites
and Building Inventory
Real Estate Due Diligence
Community and
Labor Market Comparisons
Comparative
Financial Analyses
Real Estate and
Incentives Negotiations
KEY EVALUATIONS LEAD TO…OPTIMAL BUSINESS
AND SITE SOLUTION
OPTIMAL
LOCATIONBusiness Case
Development
What are the top things that companies expect from you when they are on a site visit?
August 16, 2017
Powering Intelligent Location Decisions
Learning a little bit more about you
Powering Intelligent Location Decisions
Steps You Can Take
Powering Intelligent Location Decisions
Three things that the Greater Minneapolis -
Saint Paul Regional Economic Development
Partnership does to WOW prospects
Step 1: Connect your Prospects to the Right C-Level Leaders in Your Community
August 16, 2017
Step 2: Make visitors feel at home and welcome
August 16, 2017
Step 3: Deliver targeted, customized information to the prospect
August 16, 2017
Step 3: Deliver targeted, customized information to the prospect
August 16, 2017
Powering Intelligent Location Decisions
One additional way you can WOW Prospects on
a Site Visit
Prepare and share properties and data with your prospects
August 16, 2017
Answer prospect questions on the fly with the InSite App
August 16, 2017
Interested in how you can WOW prospects by sharing customized data and answer more prospect questions with the InSite App?
Powering Intelligent Location Decisions
What have you heard today that you will act on?
Thank You!
www.communitysys.com
August 16, 2017
