How to Win Clients through Professional Branding

HOW TO:WIN CLIENTS THROUGH PROFESSIONAL BRANDINGWhat is your Brand saying?

• Owned a Digital Media Agency for 9 years• Taught Web & Graphic Design, Branding and Marketing for a national design collegeAaron Jorgensen

UI/UX DeveloperTOPS Software

How To Win Clients Through Professional Branding

WHAT IS BRANDING?


WHAT MAKES UP A BRAND?• Name ?

• Logo ?

• Colors ?

• Business Cards ?

• Letterhead ?


“The marketing practice of creating a name, symbol or design that identifies and differentiates a product

from other products”Entrepreneur.com


A BRAND IS NOT JUST A LOGO OR NAME

It is:

• The overall experience that a person has with your company

• An emotional connection they develop through experience


BRAND EXPERIENCE



My Experiences:

• Large crowds

• Lack of staff when I need help

• Disorganized

• Never any checkout lines open

BRAND EXPERIENCES


BRAND EXPERIENCESMy Experiences:

• Smaller crowds

• More attentive staff

• More organized

• More checkout lines open


BRAND EXPERIENCESMy Experiences:

• Greeted at the door

• Cleaned, organized store

• Knowledgeable staff

• Comfortable environment

THINGS THAT CAN AFFECT YOUR BRAND• Your Company Name• Logo (and its colors)


• Business Cards•Website

THINGS THAT CAN AFFECT YOUR BRAND• Your messaging or copy on your marketing materials or website

• Signage (vehicle, roadside, etc.)

• The documents you provide to your clients (Community Reports, Form Letters, Contracts, etc.)

• The recorded message someone gets when your offices are closed


THINGS THAT CAN AFFECT YOUR BRAND• How your team answers the phone or respond to questions

• Your response time when issues arise

• Your email communications• The signature in those emails


“Always enter the community with both you and your car being sharp in appearance. Some view this as an indicator of your professionalism and your ability to pay attention to detail.”

– CAMBlog – Andrew W.


• The way the representatives of your company present themselves in person

• Even communities have a brand

• Even something as abstract as your driving!

MORTON’S STEAKHOUSE DELIVERS


KROGER ISN’T SCARED OF MONSTERS


What is your“Calling Description”?


What message do you wantto tell your customers?


“We save people moneyso they can live better”


WHAT IS YOUR BRAND SAYING?

“The Ultimate Driving Machine”Freedom and Living Life


“Listen, listen, listenand then ask

strategic questions.”Lululemon’s Corporate Manifesto

“Don't fall in love with your business because with

technology it will change.

Instead fall in love with your clients and learn

everything there is to know about them… their wants, their desires, everything that they will ever need.”

Tony RobbinsInterview for Foundr Magazine


TOPS APP Image


IN SUMMARY…• Branding is not just a logo… it is an experience

• Anything that represents your company affects your brand

• As humans, we can make a difference

• Fall in love with your clients and truly listen to them

• Stop talking AT your customers and start talking with them


Any Questions?


How to Win Clients through Professional Branding

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