How to validate your products swiftly with rapid prototyping slides
Transcript of How to validate your products swiftly with rapid prototyping slides
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July, 2017
Using Rapid Prototyping to validate your travel app
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PRESENTER
Pedro DuarteWeb Developer at Nearsoft
PRESENTER
Miguel MedinaUX /UI Designer at Nearsoft
@MiiguelMediina
HOST
Jorge SymondsContent Creator
@jorgepistola
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MiguelMiguel
Jorge
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Agenda1. What is user validation?
2. Why Rapid Prototyping can help your travel app
3. Easy steps to validate fast
4. Takeaways
5. Q & A
#NearsoftUXwebinar
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THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
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THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
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THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
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THE IMPORTANCE OF USER VALIDATION
Validation before building is crucial
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of users abandon an app after having
JUST ONE bad experience.24%
THE IMPORTANCE OF USER VALIDATION
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of users visit an app less than 10 times.63%
THE IMPORTANCE OF USER VALIDATION
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THE IMPORTANCE OF USER VALIDATION
Most user experience issues
aren’t identified until after a release.
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THE IMPORTANCE OF USER VALIDATION
Validation is always the way to go
A字
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THE IMPORTANCE OF USER VALIDATION
User Validation
Identify real needsIdentify what’s wrong or
missing
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THE IMPORTANCE OF USER VALIDATION
User Validation
Identify real needsIdentify what’s wrong or
missingSave time, money and
effort
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WHAT IS RAPID PROTOTYPING?
Rapid Prototyping offers you an easy and efficient way to gather valuable insights
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What is Rapid Prototyping?
A methodology used during the early stages of the product development process for testing new ideas faster
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USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
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USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype
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USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype Test The Prototype
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USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Steps to Rapid Prototyping
Build The Prototype Test The Prototype Interpret Feedback
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● Define the scope of what you want to validate
First things first
1- Build the prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
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1- Build the prototype
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
Scope: Baggage Selection
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AnalyzeUSING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
● Define the fidelity of your prototypes
Types of prototypes
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Paper Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
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Wireframe Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
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Analyze
High Fidelity Mockups Prototypes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
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AnalyzeUSING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items
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AnalyzeUSING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items
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AnalyzeUSING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
1- Build the prototype
1. Display important information
2. Correct position
3. Use different colors to show the
user interactive items
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● To get accurate & valuable feedback
Gather the right users
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the prototype
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● Recruit from five to seven participants
● Avoid Family and Friends
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the Prototype
a) Gather the right users
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● Validate your app with Interviews or Usability Testings
Feedback sessions
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the prototype
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● Create a short script● Always ask WHY● Take as many notes as you can
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
2- Test the Prototype
b) Feedback Sessions
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● Find patterns in the information
Gather all your notes
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback
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● Find patterns
● Don't take the feedback literally
Recommendations
USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback
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USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
3- Interpret feedback
Departure? Arrival?
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USING RAPID PROTOTYPING TO VALIDATE YOUR TRAVEL APP
When is it time to stop validating?
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TAKEAWAYS:
Rapid Prototyping Travel Apps
1. Create Quick Prototypes
2. Listen to what users have to say
3. Improve your prototype and test again
4. Don’t be afraid to fail
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Pedro Duarte
Want to know more? Contact us!
Thanks!
Miguel Medina
@MiiguelMediina
ux.nearsoft.com