How to Utilize Leads for Commercial Construction
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Transcript of How to Utilize Leads for Commercial Construction
CDCNews.com © Copyright 2015 Construction Data Company. All Rights Reserved
FINDING AND UTILIZING Quality Construction Leads
CDCNews.com © Copyright 2015 Construction Data Company. All Rights Reserved
Obtain Effective Leads
• Two most effective ways that commercial construction firms obtain information on contracting opportunities:
– Existing Relationships
– Quality Lead Service
CDCNews.com © Copyright 2015 Construction Data Company. All Rights Reserved
Building Your Project Pipeline
• Winning more bids begins long before the submission of a bid or proposal.
• Do you know the prequalification process of:
• Local legal entities
• Key Owners
• Developers
• Architects
• Engineers
CDCNews.com © Copyright 2015 Construction Data Company. All Rights Reserved
Lead Management Service
• A construction lead generation should:
– Assist in obtaining new project leads
– Developing relationships with owners, developers, and design professionals
– Provide current up to date information on construction projects out for bid
CDCNews.com © Copyright 2015 Construction Data Company. All Rights Reserved
Using A Lead Management Service
• Before contacting a lead
– Analyze key areas
•
• Projects worked on in the past
• Locations of projects
• Be selective when assessing each lead
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Building Relationships
• All leads cannot be handled in manner
• Adopt different tactics to market your business based on which phase the construction project is in
• Use targeted marketing to find your next construction job
CDCNews.com © Copyright 2015 Construction Data Company. All Rights Reserved
Five Basic Phases
• Each construction project can fall into one of these basic phases
– Conceptual
– Design
– Bid
– Post-bid / Pre-construction
– Construction
CDCNews.com © Copyright 2015 Construction Data Company. All Rights Reserved
Conceptual Phase
• Owner or developer:
– Has a plot of land and/or a building
– A concept
– Seeking approvals
• Reach out to:
– Project Managers (PMs) Construction Managers (CMs), and Design-Builders (D-Bs)
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Design Phase
• Marketing opportunity for General Contractors (GCs), Suppliers, and Manufacturing Reps
• Developer decides on a contracting method or hires a firm
CDCNews.com © Copyright 2015 Construction Data Company. All Rights Reserved
Bid Phase
• General Contractors (GCs) will submit bids
• Subcontractors submit pricing to GCs or Construction Managers (CMs) before bid/project deadline
CDCNews.com © Copyright 2015 Construction Data Company. All Rights Reserved
Post-Bid / Pre-Construction
• Awards
• General Contractors may actively solicit certain trades as a Sub-Bid
•
market products to subcontractors
• GCs get their foot in the door for the next project
CDCNews.com © Copyright 2015 Construction Data Company. All Rights Reserved
Finding and Utilizing Quality Construction Leads
CDCNews.com © Copyright 2015 Construction Data Company. All Rights Reserved
Construction Data Company
comprehensive and up-to-date database of verified construction leads. It means being able to search and track planning and bidding leads 24/7 from your desktop, laptop or mobile device with our user-friendly
saving countless hours tracking down bidding and sub-bidding opportunities so you can spend more time managing your business. With our 2 6 week lead time it means never missing out on a project because you heard about it too late. Get the inside advantage of leveraging the relationships our veteran reporting staff has established with owner, architects, developers and general contractors to deliver the most detailed project information so you can make informed decisions on the projects you wish to pursue. Bottom line, being a Construction Data Client means being partnered with a company that has a vested interest in the continued success and growth of your commercial construction business.