How to use Visual Content for Higher Rankings and Better Relationships

Nadya Khoja@nadyakhoja

A Bit About Nadya Khoja● I am The Head of Marketing for Venngage● I Did NOT come from a Marketing or Business Background● Everything I write about/Talk about is from REAL Experience● I love experimenting and figuring out what works

You Should Be Here If You...● Reached a standstill with your rankings on Google● Keep getting rejections from influencers you reach out to● Want to integrate visual content into your marketing

strategy● Have a limited budget to do this

Let’s Get Started.

Do you use a lot of stock images? Infographics? Both?

None?

Why “VISUAL” Content Though?

Why “VISUAL” Content Though?Nearly 75% of marketers surveyed said that visual content performed 2 to 5 times BETTER than text-based content.

But on Top of That...Marketers believe that Original Graphics and Illustrations are 20% more effective than stock images.

What Does This Mean For You?An opportunity to boost:

● Relationships● Backlinks● Traffic● Revenue

And You Can to do It By Making Infographics For

Influencers.

YoU’ll Learn Exactly How In 4 Easy Steps

Research Influencers & Top ContentBefore you can create infographics, you need to make sure you find relevant influencers to make them for and relevant content to use as a reference.

Use The Right Tools and Keywords

● Fresh Web Explorer ● Most Shared Content Research

● Keyword Mentions

3 Important Questions:Who Blogs A Lot?

Who Has A High Domain Authority?

Who would Want an Infographic?

The Answer?Content Marketers.

Lifestyle Bloggers.

Education Bloggers.

Public Relations People.

Export And Organize Your List● First Name● Last Name● Email● Blog Title● URL

Manual vs. Virtual Assistant

Include A Link To The Influencer’s Top Performing

Content In Your List.

Pitch And RequestThe Quality of your pitch determines whether the influencer answers you and decides whether or not to work with you. So make it good.

Your Pitch is Made up of 5 Components1. The Subject2. The Opener3. The Presentation4. The Ask

5. The Sign-Off

The Subject:Subject Lines that are direct, straightforward and not too “salesy” perform the best.

The Opener:If the Subject line is your tinder profile, then the opener is your first date. Just because they swiped right, doesn’t necessarily mean there will be chemistry.

The Presentation (The Offer):This is where you present the meat of your pitch. Be sure to Offer the influencer something that they cannot refuse. How does your suggestion benefit them? In our case, we are pitching Infographics.

The Ask:Now it’s your chance to ask the influencer to return the favor. A simple sentence like, “Would you be willing to include this infographic we made in the original blog post?”

The Sign-Off:Often we can sound pushy in the sign-off of our emails.

Make an InfographicDo this in 2 very simple steps:

● Request an outline● Use a tool or Contract a designer

Requesting an outline cuts your work in half.

Should You Use a Tool or a Designer?

DesignerToolAverage Cost: $15-50/monthTime spent: 2-5 hoursRecommended: Venngage

Average Cost: $30K-40K/yearTime spent: 1-7 daysRecommended: Upwork

Venngage for Business● Build a Team of 2 or more● Save Custom Colors, Logos and Fonts● Manage and Share Team Templates● Choose from 100s of Premium Templates

The More Influencers You Reach out to And Create Infographics For, The

more Backlinks You get.

Promote Like a MachineJust because You’ve created an infographic for a specific influencer doesn’t mean you can’t promote it to other influencers...

Repurpose The Content By...● Including it in Guest Posts For High-Authority Sites● Pitching it to influencers who write about similar subjects● Asking Blogs Who’ve linked to the original infographic, to

post it as well

Infographics ARen’t The Only Tools To Higher Rankings and Better Relationships...

VIDEOS SlideShares

Ebooks Charts

Harness Your Skills.