How to Use Video to Drive More Customers
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HOW TO USE VIDEO TO DRIVE MORE CUSTOMERS
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How can you use video to drive more customers through the door? With 4 simple video marketing tips along with a beginner's guide to video SEO you'll be able to execute on these tactics today.Lastly, if you're thinking about creating a video, you'll learn how to make your video stand out from the rest.If you need a video production company to help you with your video marketing, check out http://www.turnhere.com.
Transcript of How to Use Video to Drive More Customers
HOW TO USE VIDEO TO DRIVE MORE CUSTOMERS
TOPICS • 4 Simple Video Marketing Tips
• Video SEO
• How to Make Your Video Stand Out
• Q&A
P R Motorsports 100% increase in daily customer acquisition from web marketing after their video was distributed by Turnhere across the web.
“The video pays for itself everyday!” - Rick Weldon, Owner
Ganosh Gourmet #1 on the Google search for food delivery Coronado, Gourmet food Coronado, and Home food delivery Coronado.
“I accomplished my objective of driving down the age of my demographic and driving more orders from the phone to the website.” - Wendy Sanger McGuire, Founder
VIDEO MARKETING TIPS
YOUR CUSTOMERS WANT VIDEO
Mediapost reports that product videos play a key role in consumer purchase decisions, citing a 9x increase in retail video views at the start of the 2011 holiday season.
- MediaPost, January 2012
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TIP 1: PUT VIDEO ON YOUR HOMEPAGE
VIDEO DRIVES SALES
Zappos reports a 6% to 30% increase in sales for products with video.
- ReelSEO, December 2009
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TIP 2: EASY FOR VIEWERS TO TAKE ACTION
ANOTHER EXAMPLE
11% increase in sign-ups
VIDEO IS EVERYWHERE
In a keynote address at CES, YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.
- Forbes, 2012
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TIP 3: ADD VIDEO EVERYWHERE
VIDEO IMPROVES MARKETING
A recent study by Forrester showed that video increased email click-through rates 2x-3x.
- Forrester, 2010
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TIP 4: USE VIDEO IN ALL YOUR MARKETING
Email Search LinkedIn Facebook
Don’t forget the play button
VIDEO SEO
VIDEO IS IN SEARCH RESULTS!
TurnHere Distribution
VIDEO SEO – KEYWORD RESEARCH
https://adwords.google.com/select/KeywordToolExternal
VIDEO SEO – TITLE & DESCRIPTION
Put your target keywords
Add a link
VIDEO SEO – TAGS
Put your target keywords
PROMOTE • Post a link to YouTube or website • Track with Timely.is or Bit.ly • Ask others in company to tweet
• Post a link to YouTube or website • Upload video to your business page and/or fan page
HOW TO MAKE YOUR VIDEO STAND OUT
DON’T BE AFRAID TO BE DIFFERENT
5 Small Business Videos That Will Get Your Creative Juices Flowing
TEACH SOMETHING
http://www.turnhere.com/video-gallery/how-to-videos/
PAINT A STORY
http://www.slideshare.net/cvgallo/the-presentation-secrets-of-steve-jobs-2609477
MORE TIPS
• Short is better
• Talk about your passion
• Framework for a great interview
– Open with a hook to engage your audience
– Explain what makes you best
– End with a call to action
STAY IN TOUCH www.turnhere.com/blog twitter.com/turnhere facebook.com/TurnHere Me: twitter.com/stevepyoung
