How To Use Video Marketing To Elevate Brand Messages
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Transcript of How To Use Video Marketing To Elevate Brand Messages
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intro
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promo tip
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qualified reach
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aka the Squints strategy
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target
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find influencers
followerwonk
influential
(follow them)
influential that follow you
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nurture
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You shall not PASS!…unless you have that password
passworded url
perception
increase loyalty
beta
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dm influencers
1. send a cute little intro. dm about campaign
(nurture)
2. then send url with password
eager frank
peace catcher
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live = qualified reach
peace catcher = qualified reach
eager frank = qualified reach
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chemistry
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we’ve got chemistry chemistry here
you feel it?
I felt it!
alright JANICE!
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results
client’s average video, before this strategy,
was around 500 views
what would SQUINTS do
3-4 week process aka no short cuts
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do it again
improve
increase results
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repeat
reach = the amount of people who could potentially see iti.e.: someone tweets out the link with 10,000 followers = 10,000 reach
spread = the amount of people who RT the original tweet
reach + spread = viral coefficiency
8,469,347 + 1,849,309 = 10,318,656
over 250,000+ views to url in 2 weeks
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change of pace
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content creation
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goals, kpi’s, and the whole shebang
process
• on-boarding
• kick-off call
• 4e’s of content
• creative brief
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four e’s (of content)
entertain, educate, engage, elevate
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client’s goals
entertain, educate, engage, elevate
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idea gen.
idea+ =
brand awareness
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take what works
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idea
Coke’s Security Camera campaign + friend zone
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entertain
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video
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alright, let me break it down to you right quick
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creation
staged
edited footage to look like a
security camera
and added that nice Vivnt. logo
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check list
entertain, educate, engage, elevate
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educate +
engage
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mystery = educate + engagement
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educate + engagement
sharing stories,
life lessons…
…experiences,
wisdom on
wisdom
(for content)
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educate + engagement
(for brand)
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check list
entertain, educate, engage, elevate
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elevate
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results
1,000,000 YouTube views in less than a week
21,000+ facebook shares
56,000+ embeds, mentions, and links
2.5 million+ aggregated views
4,000 aggregated comments
50,000+ social shares
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repurpose
what’s cool about this
besides 200k+ views?
…user submitted
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brand mentions
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averaged 15-20 brand mentions per day
brand mentions = opportunity
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check list
entertain, educate, engage, elevate
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be SQUINTS
+
=squints MARRIED wendy…and HAD 9 kids