How to use this template - Baltic region...2016/09/28 · Interreg Baltic Sea Region believes in an...

Project communicators Roles and responsibilities

Interreg Communication Seminar Berlin |28-29 September 2016 Caroline Jacobsson, Stefanie Maack & Elena Kolosova Managing Authority/ Joint Secretariat

Interreg Communication Seminar, Berlin |28-29 September 2016 2

Interactive session: What do you believe your role and responsibilities are as communications manager in an Interreg Baltic Sea Project?

• Hand out cards • Tick boxes that relate to you • Add additional information if you like

Card: What is your role?


• I am the go-to-person on all matters big and small • I am the driver of strategic communications for the benefit of all

project partners • I am the creative mind with ideas on everything from roll-ups to

breakfast meetings • It is my job and responsibility to ensure EU visibility rules are

followed • Other:


The Programme perspective

cf. Programme Manual chapter D.1.5: communications in projects

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Comms manager‘s responsibilities

Plan

Implement & coordinate

Support partners

Cooperate with MA/JS cf. Programme Manual chapter D.1.5.2:

Responsibilities and resources

Planning


Start from the application Talk to your partners

Start from the application: main target groups


Target groups

•institutions in charge of the topic addressed

•institutions competent in the field tackled by the project

Examples: County Administrative Board of Östergötland, SE Agency for science, innovation and technology, LT

Rural Advisory and Training Centre, LV

Start from the application: main outputs


Main output

tangible product of a project

used by target groups in the respective areas

Examples: Harmonised methodology for mussel farms in MSP

Operational network of international research centres Slurry acidification techniques piloted as investments

Planning


Start from the application Talk to your partners

Develop Specify

Focus

10

Coordinate & implement

© PantherMedia Stock Agency/londondeposit

Support project partners


Assure visibility rules are applied

Provide information

material

Facilitate exchange

between partners Provide visual identity

12

© PantherM

edia Stockagency/ Jiri Moucka;

13 The team of the Managing Authority/Joint Secretariat

Cooperate with us

© IB.SH

We support you


• visual identity

• feedback

• project post cards

• …

© Interreg South Baltic/ Roman Jocher (romanjocher.blogspot.com )

We help you communicate your issues


• we connect you with events/publications of European Commission, other Programmes, Monitoring Committee, …

• we feed own conferences, publications, audiovisuals, social media channels

© IB.SH/ Jarek Jaworski

Use Programme messages


Interreg Baltic Sea Region opens your eyes

to common solution

Communication strategy: www.interreg-baltic.eu/ for-projects/ communication.html

Provide input to stories


• Tell us what’s happening • Send us a text you’ve written • Recommend an interview partner

• Let’s find real issues – not check marked activities

• Let’s illustrate the messages • Let’s write stories – not reports

Who did what with whom, where, why and what for?

Provide images


Do’s Send us thematic pictures Add info: What’s on the picture? Who took it? Who’s got the copyright? Preparing divers for cooperation across the Baltic Sea Region in the case of accidents.

A good image: Main theme People Active & natural Positive Don‘t forget: Description Copyright owner‘s name

© Kustbevakningen

Why do we expect your cooperation?


• We are spending EU money – not our own • We are trusted to spend funds wisely • We need to make the achievements of

Interreg visible - together European

Parliamentarians

National ministries

Regional & local authorities

European Commission

National contact points of the

EUSBSR …

Coming up: project database


• Automatic: basic facts from BAMOS

• Dynamic: stories, audio visuals, images (via MA/JS)

• Searchable: • Feature: embed function

for your partners’ websites

Online Forum


www.linkedin.com/groups/Communication-Managers-Forum-Interreg-Baltic-8548123/about


Comms manager‘s responsibilities

Plan

Implement & coordinate

Support partners

Cooperate with MA/JS

© PantherMedia Stock Agency / biletskiy_e

Project communicators Roles and responsibilities Interreg Baltic Sea Region believes in an integrated and prosperous Europe for all.

Caroline Jacobsson, Stefanie Maack (Communications officers) & Elena Kolosova (Project officer)

Managing Authority/Joint Secretariat www.interreg-baltic.eu

How to use this template - Baltic region...2016/09/28 · Interreg Baltic Sea Region believes in an...

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