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5

Old Plan 16 $.072 1000 $1.15

New Plan 59 $.033 ~140 $1.88

Tons/man/day Handling cost Laborers Daily earnings

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6 Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

of market value of S&P 500 companies comes from intangible assets

84%

Source: http://www.oceantomo.com/blog/2015/03-05-ocean-tomo-2015-intangible-asset-market-value/

DATA COMES FROM

ACTIVITY

DATA TENDS TO MAKE

MORE DATA

CONVERT DATA INTO

VALUE

THE THREE LAWS OF DATA CAPITAL

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Money Information Process Technology Skills

8 Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |

1

DATA COMES FROM

ACTIVITY

2

DATA CREATE MORE DATA

3

CONVERT DATA INTO

VALUE

BIG DATA

BIG DATA

CAPITAL

Recorded information necessary to produce a good or service

Recorded information necessary to improve a business process

DATA CAPITAL

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Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |

10x ROI for every dollar invested in analytics

Competing on Analytics is well proven strategy

Big Data is cool and a pervasive business topic

Business people are engaged (but doing their own thing)

BUSINESS ANALYTICS PLATFORMS TO WIN

Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | 15

WHAT IF YOUR BUSINESS LEADERS COULD…

Visually sift through the clutter?

Mash up a crazy amount of data sources?

Get more answers on any device?

Literally talk to their data?

A NEW DAY FOR ORACLE ANALYTICS

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