Design Thinking Essentials - Team time to think (Corporate Design Thinking)
How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination,...
Transcript of How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination,...
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RUC-APS – www.ruc-aps.eu
Cecilia Challiol – LIFIA, UNLP, Argentina - WP 10
How to use strategies of Design Thinking in a not traditional way
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RUC-APS – www.ruc-aps.eu
My background
• PhD in Computer Science
• Facilitator in Experiential Learning• Experiential intervention resources for working
with groups and organizations
• Training Program in Ontological Coaching with NLP
• Executive Program in Design Thinking: how tocreate innovative businesses
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RUC-APS – www.ruc-aps.eu
¿How to use strategies of Design Thinking in a not traditional way?
Design ThinkingIn-situ co-design
Mobile Applications
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RUC-APS – www.ruc-aps.eu
Design Thinking
“Design thinking can be described as a discipline that usesthe designer’s sensibility and methods to match people’sneeds with what is technologically feasible and what aviable business strategy can convert into customer valueand market opportunity” (Tim Brown, 2008)
(Tim Brown, 2008) Design Thinking Thoughts: Definitions of Design Thinking retrieved fromhttps://designthinking.ideo.com/?p=49
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RUC-APS – www.ruc-aps.eu
Design Thinking as a Strategy for Innovation
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RUC-APS – www.ruc-aps.eu
Design Thinking - Innovation
https://inter-cultura.com
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RUC-APS – www.ruc-aps.eu
• Design thinking draws on logic, imagination, intuition andsystemic reasoning to explore the possibilities of what couldbe and to create desired outcomes that benefit the enduser (the customer).
• A design mindset is not problem-focused, it’s solution-focused and action-oriented. It involves both analysis andimagination.
Design Thinking
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RUC-APS – www.ruc-aps.eu
Design Thinking – Double Diamond Process
Design Thinking Framework - The Design Council (UK) - https://www.designcouncil.org.uk
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RUC-APS – www.ruc-aps.eu
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RUC-APS – www.ruc-aps.eu
Initial Insight
Stimulus -Problem
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RUC-APS – www.ruc-aps.eu
Discover - Empathise
ResearchObservation
User- CenterDesign
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RUC-APS – www.ruc-aps.eu
Discover - Empathise
• Surveys
• Observation – Interpretation
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RUC-APS – www.ruc-aps.eu
Discover - Empathise
• EmpathyMap
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RUC-APS – www.ruc-aps.eu
Discover - Empathise
My participation of a Design
Thinking Experience
• EmpathyMap
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RUC-APS – www.ruc-aps.eu
Define
FocusClassification
RefinePlan
Identify areas to focus on
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RUC-APS – www.ruc-aps.eu
An opportunity of innovation
Vision or Plan
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RUC-APS – www.ruc-aps.eu
An opportunity of innovation
My participation of a Design
Thinking Experience
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RUC-APS – www.ruc-aps.eu
Develop
IdeationImagination
Iteration
Find potential solutions
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RUC-APS – www.ruc-aps.eu
Develop
• Brainwriting
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RUC-APS – www.ruc-aps.eu
Develop
• Brainwriting
My participation of a Design
Thinking Experience
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RUC-APS – www.ruc-aps.eu
Develop
Brainwriting
vs.
Brainstorning
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
DesignCreate
PrototypePresent
Find a specific solution
InitialPrototype
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Cost-Benefit Matrix
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Value Preposition Canvas
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Value Preposition Canvas
My participation of a Design
Thinking Experience
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Bussiness Model Canvas
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RUC-APS – www.ruc-aps.eu
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Bussiness Model Canvas
My participation of a Design
Thinking Experience
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Prototype
• Mockups
• Role Play
• Videos
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Prototype
My participation of a Design
Thinking Experience
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Prototype
My participation of a Design
Thinking Experience
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RUC-APS – www.ruc-aps.eu
InitialPrototype
Design Thinking
DiscoverEmpathise
Define Develop DeliverPrototype
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RUC-APS – www.ruc-aps.eu
Design Thinking - Critical Success Factors
• Leadership: Link design thinking initiatives to your strategic goals. Provide direction, resources, and commitment.
• People: Enable champions to lead the change through successful lighthouse projects. Build up an internal design thinking community where best practices are shared.
• Process: Use the generic design thinking framework, but evolve the method and tools so they support your company’s objectives.
• Environment: Develop and create collaborative workspaces for your workforce. Use to co-innovate with your customers and partners.
https://www.creativityatwork.com/design-thinking-strategy-for-innovation
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RUC-APS – www.ruc-aps.eu
Create Options Selected Options
Diverge - Converge
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RUC-APS – www.ruc-aps.eu
¿How to use strategies of Design Thinking in a not traditional way?
Design ThinkingIn-situ co-design
Mobile Applications
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RUC-APS – www.ruc-aps.eu
Discover - Empathise
ResearchObservation
User- CenterDesign
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RUC-APS – www.ruc-aps.eu
Discover - Empathise
Facilitating an in-situ co-design experience using
strategies of Design Thinking
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RUC-APS – www.ruc-aps.eu
Define
FocusClassification
RefinePlan
Identify areas to focus on
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RUC-APS – www.ruc-aps.eu
Define
Facilitating an in-situ co-design experience using
strategies of Design Thinking
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RUC-APS – www.ruc-aps.eu
Define
Facilitating an in-situ co-design experience using
strategies of Design Thinking
![Page 41: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f66ba30b1cf5a5c0032441e/html5/thumbnails/41.jpg)
RUC-APS – www.ruc-aps.eu
Develop
IdeationImagination
Iteration
Find potential solutions
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RUC-APS – www.ruc-aps.eu
Develop
• Brainwriting
Facilitating an in-situ co-design experience using
strategies of Design Thinking
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
DesignCreate
PrototypePresent
Find a specific solution
InitialPrototype
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Matrix of Cost-Beneficts
Facilitating an in-situ co-design experience using
strategies of Design Thinking
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RUC-APS – www.ruc-aps.eu
Deliver - Prototype
• Prototype
Facilitating an in-situ co-design experience using
strategies of Design Thinking
![Page 46: How to use strategies of Design Thinking€¦ · •Design thinking draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of what could be and](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f66ba30b1cf5a5c0032441e/html5/thumbnails/46.jpg)
RUC-APS – www.ruc-aps.eu
Design ThinkingOther
approaches
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RUC-APS – www.ruc-aps.eu
https://www.mendix.com/blog/design-thinking-vs-agile-combine-problem-finding-problem-solving-better-outcomes/
Design Thinkingcombined with otherapproaches
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RUC-APS – www.ruc-aps.eu
¿How to use strategies of Design Thinking with a distributed teams?
Design Thinking Distributed Teams(RUC-APS)
Defining a new innovation approach
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RUC-APS – www.ruc-aps.eu
Cecilia Challiol – LIFIA, UNLP, Argentina - WP 10
How to use strategies of Design Thinkingin a not traditional way