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How to use storytelling in New Media to sell an idea
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Transcript of How to use storytelling in New Media to sell an idea
How to use storytelling in New Media to sell an idea
Kimberly Johnson @02709422
TransmediaStorytelling
Movies, Music, Photography, and Television…
are all forms of storytelling used to sell an idea.
HOW TO PINPOINT A STORY:
1. Recognize the form of expression. (film, television, music, photography).2. Identify the subject.3. Ask what are they trying to sell me?4. Discover the meaning.
Let’s look at an example!
4 STEPS
1. Form of Expression: Photography2. Subject: Abused woman3. What are they selling: Abuse awareness4. Meaning: Domestic violence is not
acceptable
HOW TO DEVELOP A STORY:
1. Decide what idea you want to sell.2. Choose a form of expression (film, television, music, photography).3. Determine the tone (humorous or dramatic).
Let’s look at an example!
1. Personal Story2. Historical Story3. The “meet the guru” story
3 METHODS
3 STEPS
Choose a method and follow three simple steps
Insurance agencies do a great job utilizing the power of storytelling through
television commercials to sell an idea.
http://youtu.be/uBOmqecAAsU
Below is a link to an example of AllState’s famous “Mayhem”
commercials:
1. What they want to sell: Insurance
2. Form of Expression: Television
3. Tone: Humorous
METHOD: “Meet the Guru”
References
Settler, Ben. "3 Simple Storytelling Methods That Can Do Your Selling For You.” Copyblogger. N.p., 08 Mar. 2012. Web. 02 Dec. 2013. <http://www.copyblogger.com/blog/>.
Day, Catherine Reid. "Navigating Transitions: Do Story and the 4 Mores Model Effect Performance and Community Engagement? A Research Paper Presented to the Faculty of Adler Graduate School _." (2011).
Bowins, Andrew. "Digital Storytelling Re-Imagined." RSS. N.p., 15 Sept. 2013. Web. 01 Dec. 2013. <http://socialmediatoday.com/>.
Bolter, Jay David and Grusin, Richard. Remediation: Understanding New Media. Cambridge, Massachusetts: The MIT Press, 1999.