How to use stock photos and still look cool

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HOW TO USE STOCK PHOTOS & STILL LOOK COOL INSIGHTS BY CHRIS KUBBYKUBBERNUS

description

Okay, stock photos suck, I know. But sometimes you just need to use them instead of getting custom photography. So what can we do to ensure your stock photography still looks cool, original, and carries your brand's messages. This presentation offers up 4 awesome tips for achieving coolness even when using the dreaded stock photos that plague marketing materials around the globe. I hope you find it useful, and if you do please pass it on to your friends and fellow marketers. We could all use some help in the stock photo area.

Transcript of How to use stock photos and still look cool

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HOW TO USESTOCK PHOTOS & STILL

LOOK COOL

INSIGHTS BY CHRIS ‘KUBBY’ KUBBERNUS

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Let’s face it

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Most stock photos suck!

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But why do they suck?

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My colleaguesand I always huddlearound a laptopand high five. Don’t you?

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Crap! We’re missingan Indian or a Latino. Keep searching.

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What does this say?We’re all busy?

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And blurry.

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And faceless.

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Too Many ReallyGood Looking People

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I’m the real Dr. McDreamy

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It’s okay. I get it.We all need to sometimes

use stock photos.

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We don’t always have the budgets,(or the time) to get custom photos.

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So what can I do?

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Tip #1

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Who Do You Trust?

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Go For Ugly Real

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Tip #2

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Tip #3

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Self expression is cool

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Self expression is coolLeaves room for copy

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Self expression is coolLeaves room for copyMore real

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Tip #4 (the last)

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Get in touch

@chriskubbernus

www.linkedin.com/in/chriskubbernus

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Getty Imageswww.gettyimages.com

iStockwww.istock.com

Shutterstockwww.shutterstock.com

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I’m the real Dr. McDreamy