Five Ways Private Equity Firms Win Deals in a Crowded Mid-Market
How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
-
date post
20-Sep-2014 -
Category
Business
-
view
787 -
download
4
description
Transcript of How to Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
Type your answer in the chat!
© 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
How To Use Social Media to Connect with Your Community, Build Relationships, and Win Deals
DJ Waldow Digital Marketing Evangelist at Marketo December 18, 2013
© 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
DJ Waldow Digital Marke:ng Evangelist
Marketo @djwaldow
Yes.
Social media is hot.
Over half of Americans have a profile on a social networking site
Page 10 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
10
[Audience Poll]
Page 11 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
11
Page 12 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
My MOM is on Facebook.
1/3 of status updaters post updates using the services website nearly every day.
55% of cell phone owners say that their
phone is a smartphone.
What is social media?
Nope.
Those are just social media tools.
Nope.
Social
Social. Yes.
But none of those are social media.
Social. Yes.
Media
Media. Yes.
But none of those are social media.
Media. Yes.
Social Media
Page 48 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 49 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Does anyone know … ?
Page 50 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 51 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 52 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 53 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 54 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 55 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Building rela:onships through social media is like making a mojito
It’s not the job for a novice.
Instead, it takes a trained professional … and :me… and pa:ence.
Page 59 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
So … where to start?
Page 60 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
The
SECRET to building rela:onships through social media
Page 61 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 62 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 63 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 64 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
But what does an
online smile look like?
Page 65 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
No really … what does an
online smile look like?
Page 66 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 67 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 68 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 69 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
What ARE the (awesome) contents?
Page 70 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 71 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 72 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 73 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 74 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Immediate response
Page 75 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Humor / Human
Page 76 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Helpful Selling
Page 77 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
More Helpful Selling + Humor / Human
Page 78 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 79 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 80 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 81 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Marketo umbrellas lighting the way !
Page 82 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 83 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 84 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 85 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 87 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Just this morning …
Page 88 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 89 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 90 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 91 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 92 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 93 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
5,507,089 impressions 13,198 clicks 844,714 people reached
Page 95 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 96 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 97 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 98 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 99 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Gary Vaynerchuck
Page 103 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 104 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 105 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
42 seconds later …
Page 106 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
42 seconds later …
Page 107 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
Page 108 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
The Secret Sauce
“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”
-Gary Vaynerchuck in Jab, Jab, Jab, RIGHT HOOK
Page 110 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
marketo.com/cheat-sheets/online-community/
Page 111 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
marketo.com/definitive-guides/social-marketing/
Page 112 © 2013 Marketo, Inc. Marketo Proprietary and Confiden:al
QUESTIONS?