How to Use Psychology- based Marketing to

Drive Online Response

Nancy HarhutChief Creative Officer

Wilde Agency

Today You Will Learn• 7 easy, scientifically-proven prompts that drive

automatic behaviors • Why everyone is hard-wired to have these reflexive

responses • How you can use these 7 principles to increase

engagement and ROI

Nancy Harhut is the Chief Creative Officer of Wilde Agency, where she combines social scientists’ insights about human behavior with digital and direct marketing best practices in order to get people to act.

About Me

Agenda1. Decision-making shortcuts2. Reciprocity Principle3. Availability Bias4. Social Proof5. Magnetic Middle6. Scarcity Principle7. Storytelling8. Visual tricks9. Key takeaways

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Decision-making Shortcuts

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Human Behavior Triggers

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Principle of Reciprocity

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Availability Bias

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Social Proof

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Magnetic Middle

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Principle of Scarcity

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Storytelling

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Visual Tricks

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Move The Needle

Move The Needle

Identify 3 Human Behavior Triggers you can use to acquire more customers for your product or service

Activity

• Social scientists have proven that people are hard-wired to behave in certain ways

• We all rely on decision-making shortcuts, even if we’re not aware of it

• Marketers can use them to prompt the actions they want

• It’s easy and inexpensive to use psychology-based marketing

• Applying it to your marketing strategies and creative will increase engagement and response

Key Takeaways

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Thank You

Nancy HarhutNancy.Harhut@WildeAgency.com

@nharhut

 www.onlinemarketinginstitute.org 

Thank You!

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