How to use Pinterest for marketing!
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Transcript of How to use Pinterest for marketing!
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From ‘Pin’ ing to ‘Sell’ ing
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Some Facts About
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Is generating more referral traffic than
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ranks higher amongst the Top 10 social networks than
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Facebook is slowing down: For the first time, in 2012, Facebook’s growth has been in a single digit.
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Has got nearly 10.4 million registered users of which a whopping 97% are females aged between 25 to 54 years.
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Why to use?
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How many of you have ever seen such a steep growth for any social network?
155% Traffic fold in just 1 Month
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Use because it is driving more traffic as compared to other social networks
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users spend 15.8 minutes ‘Pinning’ every day
Facebook users spend 12.1 minutes on the platform every day
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How to create account and get started on
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Wanna Get An Invite?
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Install ‘Pinmarklet’ to start pinning
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How to create ‘Boards’ in
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Things to be remember while creating your account on
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Create a short and simple description for your brand
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Since Pinterest is a content propagation site, try to create as many boards as possible and make your profile visually appealing
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Do connect your Pinterest account with your official site, Twitter account, Facebook profile (not page) and add location too
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Pins allow other users to ‘Like’, ‘Tweet’ and even embed your pin on their site
Try to engage with users by ‘Liking’ ‘Repinning’ and ‘Commenting’.
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Do’s and Don’ts on
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Do’s
Create the best boards about topics that can attract users. Use keyword specific names that you often use in your SEO strategy
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Do’s
•Add ‘Follow’ button to your website
•Leverage Pinterest through other social media platforms like Facebook, LinkedIn, Google Plus and Twitter
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Do’s
Interact with users… Share their pins, comment and engage with them in every possible way
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Do’s
Since Pinterest is a visual content driven site, try to put the best of visual content on your website
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Do’s
Start using clear and high resolution images on your site/blog posts. If the image you use is clear and visually appealing, the user will definitely pin it.
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Do’s
Create a ‘Guest Pinner Gallery’ to open up a great opportunity to involve fans and customers in your marketing. Ask your clients to ‘Pin’ their testimonials in Imagery form.
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Just one Don’t
Avoid blatant self promotion. Although Pinterest is a tool for self promotion, know your limit.
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Conclusion
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Get ready for the new social media revolution because this is
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Thank You