How to use Pinterest for business

HOW TO USE P INTEREST FOR BUSINESS

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Copyright © 2016 GoECart Proprietary & Confidential – Do Not Distribute

Pinterest Statistics

93% Use Pinterest to plan purchasesPinners

96%

Have decided to purchase because of Pinterest

Pinners

87%Pinners

Use Pinterest to gather product information

100 millionAverage Monthly Active Users

…and growing.

Pinterest drives 7.17% of all social media referral traffic

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Product Pins (“Rich Pins”)

Pins with price tags get

36%more likes than

pins without

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How Pinterest Promotes Your Business

400%More revenue per click than Twitter

27%More revenue per click than Facebook

Half-life:

3.5 monthsPins have an average of a 3.5 month half life. Only half of its

engagement will be completed in 3.5 months.

On average, each pin is worth 78¢ in sales

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Pinterest Case Study: My Wedding Reception Ideas

Who is My Wedding Reception Ideas? Pinterest and Social Media Marketing How to create a Pinterest business account What to pin How often to pin Optimizing Pinterest boards and pins Promoting Pins to Increase Engagement Tools to help create and schedule pins

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Who Is My Wedding Reception Ideas?

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Pinterest and Social Media Marketing

100 millionAverage Monthly Active Users

Plan & ShopPeople use Pinterest to plan purchases

Long-termTraffic and revenue source

It’s free!Who can argue with that!?

$

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How to Create a Pinterest Business Account

Create your account at www.pinterest.com/business

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What to Pin

Lifestyle images tell

a story and

captivate your

audience

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What to Pin

Visuals are everything! Use your creativity to create compelling images

Lifestyle images tell a story and captivate your audience

Visuals are everything!

Use your creativity to create

compelling images

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How Often to Pin

Don’t pin all at once – distribute your pins

according to your

audience’s peak

engagement times

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Optimizing Pinterest Boards and Pins

Use the description field to craft a compelling story

Make use of keywords

to drive up attention

Define your product and its utility

Be mobile friendly by using vertical images

Don’t overcrowd images with text

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Make use of Rich Pins

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Don’t Spam! Follow Pinterest Best Practices

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Soft Calls of Action Are Okay

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Promoting Pins to Increase Engagement

You may pay to

have your pin be

promoted on

searches

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Choose a cap

budget and

include keywords

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Keep track of pin

progress using

Pinterest’s data

analysis tools

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Know the time of year

your audience starts to look for

your product and

plan accordingly

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Tools to Help Create and Schedule Pins

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Tools to Help Create and Schedule Pins

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About GoECart

Call Center & CRM

Inventory Mgmt.

Warehouse &Fulfillment

Online

In-Store

Mobile

Catalogue

Marketplaces

Payment, Tax

& Fraud

Financial / ERP

System of

Record

System of

Engagement

Watch our free demo by clicking here

http://info.goecart.com/web-online-demo.html

Click here to watch this webinar on-demand

Thank You !Manish ChowdharyFounder & CEO [email protected] (203) 242-0473

Head Office: 855 Main Street, Suite 400 Bridgeport, CT 06604

Primary Contact:

Connect with us!

http://info.goecart.com/Pinterest_Registration-On-Demand.html

How to use Pinterest for business

Marketing

Transcript of How to use Pinterest for business