how to use pinterest for business
description
Transcript of how to use pinterest for business
HOW TO USE PINTEREST FOR BUSINESS1
WWW.HUBSPOT.COM
Share This Ebook!
PINTEREST FOR BUSINESS
How to Use
Leads to Your Website with Pinterest
HOW TO USE PINTEREST FOR BUSINESS2
WWW.HUBSPOT.COM
Share This Ebook!
INTRODUCTORY
IS THIS BOOK RIGHT FOR ME?
INTERMEDIATE
ADVANCED
HOW TO USE PINTEREST FOR BUSINESS3
WWW.HUBSPOT.COM
Share This Ebook!
world to
Get Found: Convert: Analyze: Plus
U q
AUTOMATION
MOPTIMIZATION
s
ANALYTICS
YgVideo Overview
HOW TO USE PINTEREST FOR BUSINESS4
WWW.HUBSPOT.COM
Share This Ebook!
HOW TO USE PINTEREST FOR BUSINESS
and The St. Petersburg Times. FOLLOW ME ON TWITTER@MGIEVA
HOW TO USE PINTEREST FOR BUSINESS5
WWW.HUBSPOT.COM
Share This Ebook!
CONTENTS
WHAT PINTEREST IS & WHY IT MATTERS /6
HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERS /15
HOW TO USE PINTEREST FOR MARKETING /21
EXAMPLES OF BRANDS ON PINTEREST /33
CONCLUSION & ADDITIONAL RESOURCES /42
HOW TO USE PINTEREST FOR BUSINESS6
WWW.HUBSPOT.COM
Share This Ebook!
CHAPTER 1
WHAT PINTEREST IS & WHY IT MATTERS
HOW TO USE PINTEREST FOR BUSINESS7
WWW.HUBSPOT.COM
Share This Ebook!
Hitwise’s list
follow HubSpot’s pins
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
11-‐Jan 11-‐Feb 11-‐Mar 11-‐Apr 11-‐May 11-‐Jun 11-‐Jul 11-‐Aug 11-‐Sep 11-‐Oct 11-‐Nov 11-‐Dec 12-‐Jan
Unique Visitors
Unique Visitors
Pinterest is growing in popularity as
the hottest new social network.“ ”Pinterest Unique Visitors
HOW TO USE PINTEREST FOR BUSINESS8
WWW.HUBSPOT.COM
Share This Ebook!
WHAT IS
Pin It button
A PINPinterest
PINBOARD
HOW TO USE PINTEREST FOR BUSINESS9
WWW.HUBSPOT.COM
Share This Ebook!
individual pins on their website or blog.
put it
PIN IT BUTTON
the person who does the sharing
HOW TO USE PINTEREST FOR BUSINESS
WWW.HUBSPOT.COM
Share This Ebook!
1
HOW TO USE PINTEREST FOR BUSINESS11
WWW.HUBSPOT.COM
Share This Ebook!
1,300
1,350
1,400
1,450
1,500
1,550
1,600
Visits
HubSpot’s blog
Using HubSpot’a marketing analytics, we are able to compare the two sources and how they impact our business
goals.
Any business that relies on driving
increase sales, should consider joining Pinterest.
“”
HOW TO USE PINTEREST FOR BUSINESS12
WWW.HUBSPOT.COM
Share This Ebook!
these are no-follow links
This is a screenshot
of HubSpot’s Link
Grader tool, which is
part of our all-in-one
marketing software.
Learn more about
HubSpot’s software.
This is a screenshot
of HubSpot’s Sources
tool, which is part
of our all-in-one
marketing software.
Learn more about
HubSpot’s software.
LINKS2
3
HOW TO USE PINTEREST FOR BUSINESS13
WWW.HUBSPOT.COM
Share This Ebook!
4
HOW TO USE PINTEREST FOR BUSINESS14
WWW.HUBSPOT.COM
Share This Ebook!
editor at The Atlantic,
"
HOW TO USE PINTEREST FOR BUSINESS15
WWW.HUBSPOT.COM
Share This Ebook!
CHAPTER 2
HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERSBY PAMELA VAUGHAN
HOW TO USE PINTEREST FOR BUSINESS16
WWW.HUBSPOT.COM
Share This Ebook!
Surprisingly enough, user
access to Pinterest still operates
under an invitation-only basis.“ ”
about granting requests. Visit
HOW TO USE PINTEREST FOR BUSINESS17
WWW.HUBSPOT.COM
Share This Ebook!
OFF
logo
brief
HOW TO USE PINTEREST FOR BUSINESS18
WWW.HUBSPOT.COM
Share This Ebook!
site
!AVOID SELF PROMOTION
HOW TO USE PINTEREST FOR BUSINESS19
WWW.HUBSPOT.COM
Share This Ebook!
HOW TO BUILD YOUR g
HOW TO USE PINTEREST FOR BUSINESS
WWW.HUBSPOT.COM
Share This Ebook!
MAKE THE BEST BOARDS ON A SPECIFIC TOPIC
PROMOTE THROUGH
OTHER CHANNELS
ENGAGE WITH OTHER’S PINS
HOW TO USE PINTEREST FOR BUSINESS21
WWW.HUBSPOT.COM
Share This Ebook!
CHAPTER 3
HOW TO USE PINTEREST FOR MARKETINGBY PAMELA VAUGHAN
HOW TO USE PINTEREST FOR BUSINESS22
WWW.HUBSPOT.COM
Share This Ebook!
and enabled real businesses to leverage photos as a an inbound
with this list of ideas for using
Pinterest for marketing.“ ”
P
HOW TO USE PINTEREST FOR BUSINESS23
WWW.HUBSPOT.COM
Share This Ebook!
O
B2B
2
2
2
HOW TO USE PINTEREST FOR BUSINESS24
WWW.HUBSPOT.COM
Share This Ebook!
2
2
HOW TO USE PINTEREST FOR BUSINESS25
WWW.HUBSPOT.COM
Share This Ebook!
HOW TO USE PINTEREST FOR BUSINESS26
WWW.HUBSPOT.COM
Share This Ebook!
adding a
Y
HOW TO USE PINTEREST FOR BUSINESS27
WWW.HUBSPOT.COM
Share This Ebook!
that
referrals to lead data
HOW TO USE PINTEREST FOR BUSINESS28
WWW.HUBSPOT.COM
Share This Ebook!
around the web.
HOW TO USE PINTEREST FOR BUSINESS29
WWW.HUBSPOT.COM
Share This Ebook!
.
HOW TO USE PINTEREST FOR BUSINESS
WWW.HUBSPOT.COM
Share This Ebook!
V
HOW TO USE PINTEREST FOR BUSINESS31
WWW.HUBSPOT.COM
Share This Ebook!
supports the usage of hashtags. Users
hashtag
Create a pinboard that features the best
photos and video footage of the annual O
B2B
HOW TO USE PINTEREST FOR BUSINESS32
WWW.HUBSPOT.COM
Share This Ebook!
HOW TO USE PINTEREST FOR BUSINESS33
WWW.HUBSPOT.COM
Share This Ebook!
CHAPTER 4
EXAMPLES OF BRANDS ON PINTERESTBY LAUREN SORENSON
HOW TO USE PINTEREST FOR BUSINESS34
WWW.HUBSPOT.COM
Share This Ebook!
shows that referral
The brands that have been most
successful are getting in on the
pinning themselves. “ ”
0.98%
1.28%
1.87%
2.17%
3.06%
3.83%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
Aug Sept Nov
Data: Monetate
HOW TO USE PINTEREST FOR BUSINESS35
WWW.HUBSPOT.COM
Share This Ebook!
CHOBANI
HOW TO USE PINTEREST FOR BUSINESS36
WWW.HUBSPOT.COM
Share This Ebook!
HOW TO USE PINTEREST FOR BUSINESS37
WWW.HUBSPOT.COM
Share This Ebook!
Pinterest.
HOW TO USE PINTEREST FOR BUSINESS38
WWW.HUBSPOT.COM
Share This Ebook!
Pinterest.
ideas
HOW TO USE PINTEREST FOR BUSINESS39
WWW.HUBSPOT.COM
Share This Ebook!
HOW TO USE PINTEREST FOR BUSINESS
WWW.HUBSPOT.COM
Share This Ebook!
devoted to the
board that gives a
HOW TO USE PINTEREST FOR BUSINESS41
WWW.HUBSPOT.COM
Share This Ebook!
Peapod Pinterest page tells stories of
signature green bins getting loaded onto
relate to.
HOW TO USE PINTEREST FOR BUSINESS42
WWW.HUBSPOT.COM
Share This Ebook!
CONCLUSION & ADDITIONAL RESOURCES
HOW TO USE PINTEREST FOR BUSINESS43
WWW.HUBSPOT.COM
Share This Ebook!
unless
Succeeding on Pinterest is
of your target audience.
“”
HOW TO USE PINTEREST FOR BUSINESS44
WWW.HUBSPOT.COM
Share This Ebook!
MEASURE THE ROI OF ‘PINNING’
WWW.HubSpot.com/Free-Trial