How to Use LinkedIn to Build Your Career

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How to Use LinkedIn to Build our Career APEX Workshop June 2014

description

This is a workshop I gave to young professionals in Los Angeles in partnership with the Asian Professional Exchange (APEX). More info at: http://apex.org/main/event/4530#.U5PNVJSwK4V. I also published a LinkedIn post with tips for your profile - check it out at https://www.linkedin.com/today/post/article/20140624184011-10901037-what-you-re-doing-wrong-on-your-linkedin-profile.

Transcript of How to Use LinkedIn to Build Your Career

Page 1: How to Use LinkedIn to Build Your Career

How to Use LinkedIn to Build Your Career APEX Workshop June 2014

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Nice to meet you!

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@cheesycons

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Meet LinkedIn

Over 300 million global professionals

3 million+ company profiles

Executives from every Fortune 500 company

66% outside the U.S.

200+ countries©2014 LinkedIn Corporation. All Rights Reserved.

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Connect the world’s professionals to make them

more productive and successful

Our mission

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For our members

The professional profile of record

Connect all of the world's professionals

Identity Networks KnowledgeThe definitive professional

publishing platform

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“I found 8 career-building opportunities on LinkedIn!”

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Agenda

Get Noticed: Enhance your online image

Get Connected: Leverage and grow your network

Get Opportunities: Find and land your dream job

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Stay top-of-mind: Increase your visibility

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Get Noticed

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70%of employers have rejected a job candidate

because of information they found about that person online

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85%of employers say that a positive online

reputation influences their hiring decisions

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Keep your LinkedIn Profile updated

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Tip 1: Develop a strong, keyword-aware headline

Client-focused, Big Idea Salesperson

Recent Ohio State Honors Grad and Publishing Intern

IT Project Manager Seeking New Opportunity

Senior Public Relations and Internal Communications Executive

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Tip 2: Get strong recommendations from managers

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DOtake advantage of LinkedIn

profile feature additions

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Tip 3: Add sections to enhance your profile

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Tip 4: Feature your volunteer work

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Tip 5: Display your best work

www.linkedin.com/portfolio

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Add and display media on your profile with a click

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DOconsistently drive people

to your LinkedIn profile

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Tip 6: Tie LinkedIn to your other efforts

Jane Doe

(800) 555-1234

[email protected]

Connect with me on LinkedIn:www.linkedin.com/in/JaneDoe

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Eric Kuhnn811 Hay St. San Jose, CA - 650-555-1234

[email protected] - www.linkedin.com/in/erickuhnn

Strategic Planning / Resource Allocation and Optimization / Process ImprovementsRelationship Management / Staff Development / Coaching and Mentoring

OPERATIONS MANAGEMENT

Operations and Management Strengths:

• Process Redesign / Change Management• Project and Operations Oversight• Cost Analysis and Reporting• Policy and Procedure Development• Risk Management / Quality Control• Technology Assessment

Operations Manager (2005-2009)

PERSONAL EXPERIENCE

Provided direction to 138-member team, implementing effective staff and resource management strategies in global setting.

Tie LinkedIn to your other efforts

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Get Connected

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70%of jobs are found through networking

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Connect with people you admire

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Step 1: Reach out to everyone you know

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Step 2: Upload your email address book of contacts

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Step 3: Maximize group affiliations

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How to get involved in groups

Coby Sexton

Vanessa Sun likes thisdiscussion by Jim Miller

including Michael Vansey and

Richard Dwelling

Jim Miller started a discussion:

Brian Cummings

Joe McGwin- Explore the Manager’s Choice panel

- Check the Jobs tab for open positions- Use the Search tab to find topics of interest

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Find the best groups for you

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Step 3: Reach out to new connections

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Use the “People You May Know” feature

Kim Jones,

James Harlins,

Michelle Tranquillos,

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Find new contacts with Advanced People Search

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Carl Fisher

Sort by groups, mutual connections, schools and more

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Write individualized connection requests

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Leverage “Who’s Viewed Your Profile”

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Who’s Viewed Your Profile

Kelly BrightonJamie KlingerChris McMillian

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Recruiters

Peers in your field

Leaders in your field

Friends and coworkers

Contacts from your past

Reach out to someone who viewed your profile

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Richard’s

Richard,

Thank you for viewing my profile. I hope it gave you a clear picture of the value I offer as an IT professional. I viewed your profile as well and noted that you help recruit for technical positions at Adobe. I am seeking new opportunities at this time, and would be delighted to speak with you about my qualifications. I have long been a fan of your CS products and think I could be a great fit for the IT support team at Adobe.

Thank you again for your interest and please let me know if I may send you any additional information.

Richard isRichard:

Interested in IT support positions

Reaching out to a recruiter

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Reaching out to a leader

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Respond to InMails even when you’re not looking

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Get Opportunities

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Pursue multiple opportunities

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Step 1: Search and apply for jobs on LinkedIn

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Step 2: Use Advanced Job Search to narrow results

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Research potential coworkers before making a big career decision

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Step 3: Use LinkedIn for company research

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Use Company Pages to research companies you love

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Follow companies to get updates and see connections

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Apply on the go with the LinkedIn App

Download the free LinkedIn app from your phone’s app store

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Stay top-of-mind: Increase your visibility

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Your friends’ friends

Your friends

Your friends’ friends’ friends

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Visibility strategy

Show up on people’s feeds with timely, relevant status updates

Do “small goods”

Turn LinkedIn group participation into one-on-one networking relationships

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Show up: Update your status at least 3x/week

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Heading to the APEX social media event tonight. Will I see you there?

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Find content to share on LinkedIn

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Do “small goods”

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Turn LinkedIn groups into networking relationships

Sam Welling

Natasha Weller

Celeste Parks

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Reply privately to discussions

Steve Capcerich

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Craft an engaging, personalized message

Steve Capcerich

RE: Great List of Resources for Job Seekers

Steve,Thanks for posting this link – lots of great reads here! I noticed in

your LinkedIn profile that we both have a background in small business accounting. Perhaps we can help each other in the job hunt. May I send you a connection request and keep in touch?

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Summary

Get Noticed: Enhance your online image

Get Connected: Leverage and grow your network

Get Opportunities: Find and land your dream job

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Stay top-of-mind: Increase your visibility

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Job Seeker Premium

premium.linkedin.com/jobsearch/©2014 LinkedIn Corporation. All Rights Reserved.

• Become a featured Applicant• Get insights into your applications• Network in an exclusive group

• Add a badge to your profile• Use InMails to contact decision makers• Access salary data

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“I found 8 career-building opportunities on LinkedIn!”

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Questions

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