How to use LinkedIn

LinkedIn is the world’s largest professional network

It has 175 million profiles worldwide

Users are generally older, more educated, and more affluent than Facebook and Twitter users

LinkedIn in Australia:-Top 3 industry sectors represented on LinkedIn: IT, Financial Services and Accounting

-Top 3 companies represented by employees on LinkedIn: Telstra, National Australia Bank and Commonwealth Bank of Australia

-Number of Entrepreneurs: 313,734-Number of Chefs: 5399 

LinkedIn in Australia:

Penetration of population: 15.24% Worldwide position: 9Penetration of online population: 19.03%

LinkedIn users in Australia:

Nearly 3.5 million users

Female: 42.4%Male: 57.5%

18-24: 22.4%25-34: 34.8%35-54: 35.3%55+: 7.5%

1. Make a good impression

LinkedIn ranks higher than all other profiles on Google, including other social networks and website builders

-Make it personal: you are not your company-Share your strengths and your goals-Write a weekly update-Be active, not intrusive

2. Organise your profile

-Get a vanity URL-Connect your Facebook and Twitter account-List your skills-Make your profile available for public searches

-Check who's viewing your profile-Add apps (Slideshare)-Use your main email address for your profile so you'll always be in the loop (just for notifications - you don’t have to make it public)

3. Get connected

-Find people you went to school with and who share alumnis

-Find colleagues and suppliers (former or current) on company pages

-You can exchange mail messages (inmail) before you accept an invitation

-You don't have to accept every invitation that you receive: quality is more important than quantity

-Don't connect with people you don't know saying you are a friend

-Add your email address and phone number to your profile to make it easy to contact you

-Add your LinkedIn URL to your email signature-Download all connection details in your smartphone address book with LinkedIn mobile app

-You can include email addresses in your address book, but remember they are opt-out email addresses (don’t spam)

4. Put your name out there

-Join groups - or start your own-Answer to questions and don't be afraid to ask questions or start a conversation

-Write recommendations for people you value

-When you meet new people, use LinkedIn to connect and get to know more about each other

-Invite others to join you at events that you’re attending or organising via LinkedIn Events

And don’t forget...

-Be nice, share, and say thank you-Don’t do anything you wouldn’t do in real life-Use common sense!

Thank you

Profile linkedin.com/in/massimogalardi

Company linkedin.com/company/the-white-room-agency

References

LinkedIn Adshttp://au.press.linkedin.com/node/1159 - 14 March 2012http://www.socialbakers.com/linkedin-statistics/australiahttp://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/