How to Use Landing Pages to Generate More Leads
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How to Use Landing Pages to Generate More Leads With Karl Staib
description
How to Use Landing Pages to Generate More Leads. With Karl Staib. Karl Staib. $25,000 launch in one weekend for Barbara Sher . Increased Rebel Fitness Guide sales conversion rate by $100 a day. (20%) Author Websites and Blogs since 2007. Lift Off. What is a L anding Page?. - PowerPoint PPT Presentation
Transcript of How to Use Landing Pages to Generate More Leads
How to Use Landing Pages to Generate
More LeadsWith Karl Staib
Karl Staib•$25,000 launch in one weekend for Barbara Sher.• Increased Rebel Fitness Guide sales conversion rate by $100 a day. (20%)• Author• Websites and Blogs since 2007
Lift Off
What is a Landing Page?
3 Biggest Landing Page Mistakes
1. Lack of Focus2. Clumsy Design3. No Testing
How could you generate more traffic to your landing page?
Mistakes
“Mistakes are always forgivable, if one has the courage to admit
them.” Bruce Lee
Awful Landing Page
Dig Down
1. Who are your users? (What do they like, appreciate and hang out?)
2. Why are your visitors on your site? (Motivation)
3. What is their main goal as they read your site?
3 Main Elements to a Great Landing
Page
1.Design that Work
StoriesBefore and After
Rebel Fitness before and after
2. Killer CopyIs Honest, Passionate and comes from
the Heart
Company’s Core Values1. Your Why2. Mission (Purpose)3. Publish Your Values4. Marketing Leverage
Build Your Narrative
3. Building Your Domino Effect
1. Attention2. Interest3. Desire4. Action
A.I.D.A.
Your Strengths
What do you do well and how can you leverage this communication?
Trust
Walk them through the process
Landing Page Split Testing
15% Increase5% Increase
1. Focused Design2. Engaging Copy3. Understanding Your
Pieces Connections
What is the first aspect of your lead generation that you could improve this
week?
Rules are Meant to be Broken
Before After
Attracting Your Ideal Customers
Outboundvs.
Inbound
Bring them to you1.Deliver Value2.Do something exciting and fun.3.Execute• Webinar• Facebook Contest• Twitter party• CPC Advertising
Benefits1. Improve you SEO.2. Easier for people to share your
website with their friends.3. You build trust and increase your
chance at closing the sale.
Pay for Their Attention1. PPC ads • Google• Facebook• Twitter• Yahoo• Bing• YouTube
2. Banner Ads3. Contests
Benefits1. Measurable2. Easy to start.3. Solid Results
Tools that Fit Your Business
Design
Copywriting
Leads Funnel
Don’t Forget“The more you praise and celebrate your life, the more there is in life to celebrate.” Oprah Winfrey
Tell me something you should
celebrate about your business this
week?
Thank You!
Landing Page Review!1. Increase your product or services conversion rate.2. Improve your design.3. Learn psychological triggers of your buyer.4. Detailed notes on your sales page and traffic
strategies.5. Scheduled call with me to answer your questions.
Email me to receive your free Landing Page [email protected]
