How to use KAWO
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Transcript of How to use KAWO
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Product Overview
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Welcome!
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KAWO is a social media management tool that makes it easy to pull and repurpose your existing content on Facebook, Twitter, and Instagram onto Chinese social media.
© COPYRIGHT 2014 KAWO
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Logging into your KAWO account takes you to your central dashboard.
© COPYRIGHT 2014 KAWO
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The statuses of posts are labeled.
posts have been successfully published on Chinese social media.
PUBLISHED
means a post is going viral, and HOT
posts have just been pulled into the platform.NEW
means you should check your post again for sensitive words.
FLAGGED
© COPYRIGHT 2014 KAWO
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If you have more than 1 account, click on your brand name to switch.
Switch easily from one account to the other.
© COPYRIGHT 2014 KAWO
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To invite team members to manage the KAWO backend, click the edit button. Here you can edit your name, logo, social media accounts attached, and users who can edit.
© COPYRIGHT 2014 KAWO
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Clicking “New Post” lets you create a post directly on KAWO.
• Edit in English or Chinese
• Upload an image or add an emoji
• Choose to post on Sina Weibo, Tencent, or both
• Post now or schedule a time
© COPYRIGHT 2014 KAWO
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To see how a published post looks on Weibo, click the arrow and “View on Sina Weibo” on the dropdown menu.
A new window will open with the post on Sina.
This tells you where a post was made -
directly from Sina or via the KAWO platform
© COPYRIGHT 2014 KAWO
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Hover your mouse above a post and click the magnifying glass to enlarge an image.
The status of each post is on the upper right hand corner. indicates a popular post.
HOT
© COPYRIGHT 2014 KAWO
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Clicking “edit post” allows you to edit the English or Chinese of a post, as well as the source of a post.
Posts can be edited or deleted before publication by clicking the arrow.
© COPYRIGHT 2014 KAWO
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Clicking “Analytics” shows you insights about your engagement and followers over time.
© COPYRIGHT 2014 KAWO
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Hover your mouse above the engagement chart to see more information on a specific date.
© COPYRIGHT 2014 KAWO
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Hover your mouse above the fan growth chart to see more on your fan demographics.
© COPYRIGHT 2014 KAWO