How to use interactive content to generate leads and segment your audiences
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Olivier Simonis Co-founder & CEO How to use interactive content to generate leads & segment your audiences
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Transcript of How to use interactive content to generate leads and segment your audiences
Oliv ier S imonisC o - f o u n d e r & C E O
How to use interactive content to generate leads & segment your audiences
QUALIFIO
Software-With-A-Service companyOffices in Brussels, Paris, Amsterdam & Madrid
40 people
350 clients across Europe
3m € turnover in 2017
WHAT IS QUALIFIO ?
Interactive marketing & data collection SaaS platform
To grow, engage and segment audiences
Via 40+ types of interactive campaigns (quizz, contests, animated games, tests, votes, surveys, forms, Twitter walls...)
On your website, mobile app, social networks,...
Fully integrated with the data ecosystem (marketing automation, CRM, DMP, IAM, analytics, AdTech...)
350 clients across Europe including :
Interactive Content?
WHY PUBLISH INTERACTIVE CONTENT?
Stay top of mind of clients & prospects
Promote your products and services
Generate new leads & fans
Qualify and segment your audiences
Interactive Content generating
Data Collection
- Profile data (PII)- Behavioural data
- Intent data
Brussels Airlines
Sanoma
RTL Belgium
Dag Al lemaalP E T P H O T O C O N T E S T
DAG ALLEMAALP E T P H O T O C O N T E S T
link with paper
magazine
sponsored more than 5,000 photos
uploaded
more than 200,000
votes
AND THE WINNER WAS CAESAR WITH 27 ,000 VOTES
HOW DOES IT WORK ?
SUCCESS STORIES FROM TOP EUROPEAN BRANDS
Data collection via local stores
Reduce technical costs & t ime to market
Nestlé Belgium
Nestlé Belgium
Building interactivity on content
Kinépolis
Kinépolis
AG Insurance
Brand awareness &Partnerships
Results are shared on social networks
Corporate Social Responsibility
Retargeting & Segments
GDPR COMPLIANT
CONTACT
P A RI S
CLÉMENT [email protected]
JUAN [email protected]
BR USS ELS
QUENTIN [email protected]
A MS TERDAM
MELVIN [email protected]
MA D RI D
PATRICK [email protected]
