How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
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Transcript of How to Use Inbound Marketing to Convert Website Traffic into Qualified Leads and Customers
How to Use
Inbound Marketingto Convert Website Traffic into Qualified Leads and Customers
Chris HeilerFounder & President
NOW WHAT?
WHAT’S NEXT?
Inbound Methodology
Traffic
Inbound Methodology
Inbound Methodology
Inbound Methodology
75 to 90% of people visiting
your website are not ready to
buy--they are in fact-finding
mode
Mr. and Mrs. Homeowner
Mr. and Mrs. Murray
Inbound Methodology
Inbound Methodology
Understanding the Buying-CycleTop of the funnel
Middle of the funnel
Bottom of the funnel
Just looking, thanks
More information please
Show me!
DemonstrationsConsultations
Estimates/ProposalsDesign
Coupons
Blog subscribersNewsletter subscribers
Facebook fansDownload a Tip Sheet
White papersE-books
Case studiesGuides
Templates
Inbound Methodology
Nurture Leads Through the Buying-CycleTop of the funnel
Middle of the funnel
Bottom of the funnel
Just looking, thanks
More information please
Show me!
DemosConsultations
Estimates/ProposalsDesignCoupon
Blog subscribersNewsletter subscribers
Facebook fansDownload a Tip Sheet
White papersE-books
Case studiesWebinars
Live workshop
Inbound Methodology
Before you go…
(800) 681-9169chris.heiler@landscapeleadership.comwww.LandscapeLeadership.com
Slide deck:
Inbound Marketing Assessment:
http://www.landscapeleadership.com/assessment