Hootsuite Training

Hootsuite Training

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What is Hootsuite?

Hootsuite is a third party application

that allows you to manage and

monitor several social media

networks from one location. Twitter

and Facebook are the two networks

we’ll be focusing on for this training

session.

Hootsuite makes it possible to

schedule messages to be sent out in

advance on Facebook and Twitter. It

also allows you to search for people

talking about your brand.

Monitoring these information types

will help you identify brand

ambassadors, potential customers

and industry influencers.

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Hootsuite Tabs

Tabs = Social Media Platform Accounts

Currently, your Twitter account and Facebook account are set up as tabs in

Hootsuite. Other platforms that Hootsuite can pull into a tab are: LinkedIn, Goggle+

Pages (not profiles), Wordpress, and Foursquare.

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Adding Additional Social Networks

If you decide to add an additional social network, either click on the ‘Welcome’ tab

and then click “Add a Social Network,” or place your cursor over the gray toolbar on

the far left and it will expand. Go down to ‘Settings’ and choose “Social Networks.”

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Streams Streams are the Categories within each tab. For the Twitter Tab, the default streams

are: Home Feed, Mentions, Sent Tweets and Direct Message (Inbox). For the

Facebook Tab, the default streams are: Wall Posts and Events.

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Twitter Streams

Home Feed: If you’re familiar with Twitter, this is what your Twitter Timeline would look like. Here, you’ll see all the tweets from everyone you’re following. It updates

frequently with new tweets.

Mentions: This is where you’ll see all the tweets that properly mention your Twitter account. That means these tweets will have “@yournamehere” within the tweet. If

they forget to use the @ sign you won’t see these tweets.

Direct Message (Inbox): This is where you’ll see messages that are sent to you privately. No one else sees these tweets. When you click the icon to send a direct

message back ( ), only that person will see that tweet.

Sent Tweets: This is where you’ll see all of the tweets that you have sent. This is useful when you see a reply to something, but you forgot what you tweeted.

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Adding Twitter Streams

Feed: Would be adding the stream of an additional Twitter Handle. But it would have to be

an additional Twitter handle you manage.

Search: Allows you to quickly look up what people are saying about a certain subject and take

advantage of more search tactics. You can

search for a phrase using quotation marks. You

can also search since a certain date.

Keywords: Easily track multiple terms in one column without needing to know advanced

search tactics.

Lists: If you’ve created a list in Twitter (ex: Dallas restaurants) it will allow you to pull this list in as a

stream.

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Twitter Streams we Recommend: Keyword

We recommend adding a Keyword stream to track any tweets with words that

relate to you included, in this case “Dallas restaurant”. This will help you find people

checking in to your location on Foursquare, and talking about you without

accurately mentioning your Twitter Handle.

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Twitter Streams we Recommend: Search

Use the Search option to find people talking about a specific topic, in this case

“shopping in Honolulu”. This is a great place to find potential customers to interact

with and invite them to your location.

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Sending a Tweet

Type your tweet into the text box in the top left. Tweets have a maximum of 140

characters. The number in the bottom left corner will tell you how many characters

you have left. The icons in the bottom right allow you to attach a file, schedule the

post to be sent at a later date and time, and add location to the tweet.

Before you send the tweet, you have to choose an account to send from. To the

right of the text box it will say “Click to select a profile…” When you click it, a drop

down menu will appear. That’s where you can choose to send the message from

the Twitter account or to post on the Facebook page. Or, you can choose both.

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Adding a Link

To add a link, copy and paste

the link in the “Add a link…”

section at the bottom left.

Once you add the link, a

“Shrink” button will appear

next to the link.

Click shrink and a shortened

link will be added to the

tweet. This way, you won’t

have to waste precious

characters on a long link.

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Schedule a Tweet

To schedule posts to go out at a later date, go to the left-hand gray bar and click on

the Publisher icon, which looks like a paper plane. Click “Compose a message” to write a tweet to schedule. A new box will pop up that will allow you to write a

message and choose a date and time for it to be sent. You can also choose to send

it from Twitter, Facebook, or both.

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Replying to Tweets

To reply, simply hover of the tweet and click

‘reply’. The users twitter handler will automatically

appear in the message box where you can type

and send your response. Replying to a tweet

creates a threaded conversation meaning you

can view the previous conversation history all in

one place.

The Twitter handle of the person you’re replying to will automatically pop up in the

message box on the top left. Then add your message behind the handle

“@kathyorita Thanks so much for spreading the word!”

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Re-tweeting (RT)

If you wanted to share someone else’s tweet with

your followers, simply click the retweet icon at the

top left of the tweet.

That person’s tweet will show up in your message box. You can hit send to send it as

is, or add a message before the RT. You can find ways to shorten their tweet to make

room for your message, or just make your message short. Ex: “Thanks! RT

@bhartzer…“ If you shorten someone’s tweet, change RT to MT (modified tweet)

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Direct Messaging (DM)

If you wanted to send this user a direct message that only he will see, click the Direct Message icon:

A lowercase ‘d’ and the user’s twitter handle will appear in your text box. This means

it’s a direct message. Here, you can tweet something you wouldn’t want the public

to see. That person must be following you for you to send them a DM. This is useful for

customer service. If someone tweets a complaint, tweet them and say, “If you’ll

follow us we’ll send you a DM so we can get more info. Thanks!’

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Following People

To follow someone, click on their twitter

handle and a window will pop up with their

bio information.

This is where you can find out more about a

user. Here, we see how many followers he

has and how many he’s following. At the

bottom, there are options to follow,

unfollow, DM, reply, and add to list.

We can also see where they live and find

out more about them with their bio. This

information might help you decide if you

want to follow him or not.

Click the “Follow” button to follow the user.

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Using Twitter Search

At the top right corner you’ll see a search bar.

You can search for people, keywords, or

topics. A new box will pop up to show you the

tweets and users that are relevant to your

search. You have the option to save your

search as a stream in your tabs.

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Facebook Streams

The Facebook Streams we

recommend are Wall Posts,

Events and Scheduled

Messages.

To add Scheduled Messages,

click on “Add Stream” plus sign

on Scheduled Messages.

This will create a new stream

where you’ll be able to monitor

the message you’ve scheduled

to send out at a later date.

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Monitoring and Replying to Comments

Under the Facebook “Wall Posts” or “Page

Feed” stream, you can see the Facebook posts

you’ve posted and any post that someone else

has posted to your wall.

You’ll also see how many likes and comments it

received. Without leaving Hootsuite, you can

reply directly to a wall comment.

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Analyzing with Ow.ly Analytics

Whenever you shorten a link in Hootsuite,

ow.ly analytics starts tracking its exposure.

You can check in with your analytics on

the Launch Bar and then by clicking

Quick Analytics. This site will show you

how many people clicked on the link,

what your most popular links are, and

who the top referrers are. It will also show

you how many click you received by

region. To the right is an example.