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HOW TO USE GOOGLE+

TO GENERATE MASSIVE

EXPOSURE

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MENTAL ROADBLOCKS

Did you Hear that?

DISCOMFORT, ANXIETY AND

STRESS!

IMAGINe... Using Google+ to Generate Massive Online Exposure

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2

3

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Learn how to properly optimize your profile How to compel your fans and followers to take action

Gain new connections by expanding your reach

Establish you as the go-to professional within your industry

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THE POWER OF GOOGLE+

300 Million+ Active Users Google+ is Google

Local Search

Social Signals

THE TIME IS NOW

optimize YOUR Profile MAXIMIZE YOUR GOOGLE+ PROFILE POTENTIAL

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STEPS TO A COMPLETE PROFILE USING ALL OF THE GOOGLE+ REAL ESTATE

Answer client questions

Share your story

Don’t forget key details

Share details around the process and speak to specific needs/concerns.

Tell them what you do, why you do it and why they should care.

Your profile should include links, skills, testimonials, success stories, and any other “WOW” details.

WRITE GREAT CONTENT Great content, written and shared consistently, creates

meaningful relationships with your target market.

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Topics? Inspiration is everywhere!

•  Answers to FAQ •  Video explanations of your

process •  How-to’s from affinity partners,

vendors and peers

INCLUDE:

MAKE IT EASY! KEEP A “SWIPE” FILE WITH IDEAS

MANAGE Contacts Use Google+ Circles to keep in front of

the right people on a daily basis.

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Pro consumer partner

RECRUITS

INDUSTRY PROFESSIONALS

VENDORS AND AFFINITY PARTNERS

BUYERS, PROSPECTS AND CURRENT CLIENT

POTENTIAL RECRUITS

Creating goOgle+ circles HOW GOOGLE+ CIRCLES CONNECT YOU TO WHAT (AND WHO) IS IMPORTANT

Use Circles like you would lists on Twitter or Facebook

Add people to lists as you

follow them to keep things tidy

Create notification circles to

update certain followers

Post to “Public” to allow anyone to

view and comment on your content

Share with a select group of people to target

your specific message

JOIN NICHE SPECIFIC COMMUNITIES

Communities connect you to the right people, in the right place, at the right time.

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Google+

communities hyper targeted

Like minded

pros

recruits

Local vendors and businesses

Buyers and

sellers

Find + Connect + Engage

GET VISUAL Use images to boost engagement and awareness.

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CREATE VISUAL APPEAL

•  Intentional

•  Consistent

•  Valuable

Stay “On Brand” 1

Always Be: 2

USE GOOGLE+ HANGOUTS

GOOGLE+ HANGOUTS BRING CONVERSATIONS TO LIFE THROUGH THE POWER OF VIDEO.

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INTERVIEWS 1

ANSWER QUESTIONS 2

SHARE STORIES 3

BECOME THE LOCAL EXPERT GOOGLE+ HANGOUTS CAN POSITION YOU AS THE GO-TO EXPERT WITHIN YOUR INDUSTRY. PROVIDE SOLUTIONS 4

The power of google+ “The potential for businesses and professionals is great - don’t ever forget that this is from Google after all. Your activities on Google+ influence search results. I’d rather be a search engine trying to get social [than] a social site trying to get search.” – Guy Kawasaki

Connect with me on Social Media

http://rebekahr.com/wtplus

GRAB THE BOOK “WHAT THE PLUS!”

TWITTER @rebekah

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