How to Use Google Local to Improve Your Google Local Search with Google Places Listing
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Transcript of How to Use Google Local to Improve Your Google Local Search with Google Places Listing
Making1k.com
Who cares? You Should..
• 97 percent of consumers search online for local business information
• Google is still king of search
Great Benefits? 6 MAJOR Benefits
• Pay nothing
Great Benefits? MAJOR Benefits
• Pay nothing• Get found on Google, increase
website/store traffic
Great Benefits? MAJOR Benefits
• Pay nothing• Get found on Google, increase
website/store traffic• Help your business stand out amongst
the competition
Great Benefits? MAJOR Benefits
• Pay nothing• Get found on Google, increase website/store
traffic• Help your business stand out amongst the
competition• Boost engagement with images and videos
Great Benefits? MAJOR Benefits
• Pay nothing• Get found on Google, increase website/store traffic• Help your business stand out amongst the
competition• Boost engagement with images and videos • Increase sales with special offers and coupons
Great Benefits? MAJOR Benefits
• Pay nothing• Get found on Google, increase
website/store traffic• Help your business stand out amongst the
competition• Boost engagement with images and videos • Increase sales with special offers and
coupons• Pocket bigger profits than the competition
What Is Google+ Local?The listings that come up when you type in a local search.
What Is Google+ Local?You get a free page to promote your business with pictures, videos and offers. You also receive customer reviews too.
What Is Google+ Local?The reviews you get can make or break your business so encourage your customers to review you as much as possible.
What Is Google+ Local?Make sure you fill the page out completely as Google will rank your local page higher when you do.
How To Do It
1. Submit your information, from basic contact info to photos
2. Verify your listing by phone or postcard
3. Wait for your listing to appear on Google…
You will get a postcard from Google to your business address with a code on it to make sure your local business is real.
How To Optimize Your Listing
VIP: Make sure your page is 100 percent complete.
“Think about it like being back in in school and writing a paper; you'll pass doing the minimum set forth but a little extra effort can go a long way. Don't fill out some of the extra details, fill them all out; and don't just add one photo, add several photos.”
– SEOmoz
Acquire citations from other directories.
Encourage customers to write reviews.
Add a ton of images to your page.
Create offers.
Stop! Don’t Do This
Don’t Leave gaps in your page.
• Fill out all text fields, even the ones that aren’t required
• Don’t just do the bare minimum• Page completeness is considered the
MOST important ranking factor
Don’t “Set it and forget it”
Update it often.
Don’t: Stuff your name, description, and/or categories with keywords
Frequently Asked Questions
What if I get a bad review? Can I take it down?
NO. This is why it is important to encourage your customers to add good ones.
If you get a bad review answer it as soon as possible and help resolve the problem. When other customers see you do this it can help show
that you care.
Why isn’t my listing showing up in the search results?
It takes some time to see the listing but contact Google if you have questions
Why is there already a listing for my business?
Google have added all the local businesses they can but you must claim
your business to be able to use it.
Why do I need to claim my listing?
To be able to add more details and promote your page you must claim it.
There Will Be Challenges …
• Building a complete listing (100% score)• Keeping your listing fresh and up to date• Acquiring citations from third-party sites• Soliciting customer reviews• Getting your listing to appear (in a
competitive vertical)
Benefits?
• Pay nothing• Get found on
Google, increase website/store traffic
• Help your business stand out amongst the competition
• Learn more about your customers
• Boost engagement with images and videos
• Increase sales with special offers and coupons
• Pocket bigger profits than the competition
For more information on building a local business or starting your own business from home claim your free report from:Click here for great free training