Google Adwords Infographic- Different Campaign Settings In Adwords
How to use Google AdWords without throwing your money down the drain final
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Transcript of How to use Google AdWords without throwing your money down the drain final
How To Use Google AdWords Without Throwing Your Dollars Down The Drain
Karen Dauncey
karendauncey.com
Google make $63 per second in Australia
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Who is Karen Dauncey?
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Lets get dirty with AdWords
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Search Ads
Google AdWords
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Google Shopping Ads
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Display Ads
Google Display Ads
Google Display Ads
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YouTube Ads
Pre-roll YouTube Ad
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Why Use Google AdWords
Nothing is more powerful than appearing on the front
page of the Google Search Engine Results page
when someone is searching for your product or service.
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Niche, niche, niche
Businesses that have niche keywords that represent the product or service they sell accurately
AdWords Management Adelaide
Outdoor Blinds Perth
Dog walking Sydney
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High volume, relevant keywords
Relevant keywords with decent search volumes.
Depends on your conversion rates for what a ‘decent’ volume is.
Depends on the type of business for how much traffic you need.
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E-Commerce businesses
• E-Commerce websites that sell products
in excess of $100 (generally)
• This works even better if you can get
Google Shopping working and leverage
the long-tail of search.
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Quality Score
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My Top 10
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1. Keyword Match Type
Do not use broad match!
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Broad match keywords
Keyword= Dress
Cocktail dress
Fancy dress
Dress up games
Bridesmaid dress
Lace dress
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Broad match examples
Tourist resort in WA Driving School
Keyword= Driving lessons
V8 driving lessons
Driving test tips
Dangerous goods licence training Perth
Drink drive course Perth
Keyword= Camping
Free camping checklist
Camping area in SE QLD
Free camping Sunshine Coast
Camping gear
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2. Choose your network carefully
Only use the display network if it’s part of your strategy
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Search Network only!
Google Search Network
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3. Do your keyword research
Understand keyword intent
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3. Keyword intent examples
Keyword = Tree Sydney
Website found for
Gum tree Sydney
Hire a christmas tree Sydney
Better keywords
Tree Lopping Sydney
Tree Trimming Sydney
Tree Cutting Sydney
Tree Loppers Sydney
Tree Removal Sydney
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4. Look at your search terms report
See the exact keywords your web visitors have typed into Google then
clicked through
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Where to find the search terms report
Search terns report
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Search term favourites
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5. Add negative keywords
Add negative keywords to increase accuracy, your click-through rate and
quality score
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Negative keywords
Google suggest
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Negative keywords
Related searches
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6. Add multiple adgroups and ads
Personalise your ads to the keyword you are targeting
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Multiple adgroups and ads
Keywords
Outdoor Blinds
Awnings
Aluminium Shutters
Ads
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7. Consider your landing page
Match your keyword to your landing page
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Landing Pages
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8. Choose your geography
Only run ads where you operate your business
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Target your ads to the area you operate in
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9. Use Ad Extensions
Sign up for Google My Business and use all ad extensions
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Ad extensions example
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10. Link to Google Analytics
Link to Google Analytics, add conversion tracking code and measure results
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Measure your campaigns
• Link AdWords to Analytics
• Set up a goal page on your site
• Add conversion tracking code
• Call tracking
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Do you make more money?
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Stay in touch
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