How to Use Etix to Improve Your Marketing Strategy & Drive ROI
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How to Use Etix to Improve Your Marketing Strategy & Drive ROI Etix Live March 12, 2015 bit.ly/EtixLiveRHP
Transcript of How to Use Etix to Improve Your Marketing Strategy & Drive ROI
How to Use Etix to Improve Your Marketing Strategy &
Drive ROI
Etix LiveMarch 12, 2015
bit.ly/EtixLiveRHP
Who is Rockhouse Partners?
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Before We Get Started…
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We advance the way entertainment properties engageand activate fans.
We are marketing and ticketing experts.
Data-focused, results-driven. Period.3
The Agenda
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Now then, let’s begin!
• Email Marketing The Basics Etix Pre-Sale Notification Feature Etix Community
• Tracking & Analytics The Basics Etix Partner IDs Cross Domain Tracking
Now then, let’s begin!
Email Marketing
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The Basics:
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ROI
Email marketing yields an
average ROI of
$44
Grow Your List.Increase Engagement.
Sell. More.
Tickets.
Click Here to View 10 Steps to Incredible Email Marketing
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Email marketing yields an
average ROI of
$44 1-click formsgather
2.5xmore organic sign-ups than
text links.
List GrowthThe Basics:
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Email marketing yields an
average ROI of
$44 Personalized emails increase engagement and create fan
loyalty & appreciation
The Basics: Personalized Emails
The click rate for welcome emails is
4xgreater than regular
promotional emails
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How ToThe Basics:
Click Here to View the Knowledge Base Article
Etix Pre-sale Notification Feature:
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Prospect Capture
The average conversion rate from emails captured pre-sale through Etix is
28%
Click Here to View the Etix Pre-sale Notification Product Spotlight
Etix Pre-sale Notification Feature:
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How It Works
$145,000+ in incremental ticket sales for
clients
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A Step Beyond
Send a targeted email to everyone who signed up to be
notified, but did not purchase.
30,000email addresses
were collected in the first month of
implementation
Etix Pre-sale Notification Feature:
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Etix Pre-sale Notification Feature: How To
Click Here to View the Knowledge Base Article
Etix Community:
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Segmentation
Segmented emails achieve a
15% higher click rate than
overall list click rates
Click Here to View the Etix Community Product Spotlight
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Identifying “Superfans”
Targeting “Superfans”
helped one client
see a 221%increase in ticket revenue through
Etix Community:
Click Here to View Headliners Music Hall Case Study
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How To
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Etix Community:
Click Here to View the Knowledge Base Article
Tracking & Analytics
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SEO 101The Basics:
Click Here to View 6 Ways Etix and Google Help You Sell More Tickets
85% of all tickets are
purchased online
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RHP venue websites see a
25% lift in organic Google search traffic
from proper Schema.org
implementation
Organic SearchThe Basics:
Click Here to Read More About Schema.org
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Etix works with Google so that now upcoming events display directly on search engine results and fans
can see event details and direct links to tickets.
Google Knowledge GraphThe Basics:
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Reducing the number of clicks to purchase increases
website visitor retention by at least
30%
Optimizing the Purchase ProcessThe Basics:
Click Here to View 5 Steps to Building a Website that Sells Tickets
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How They WorkEtix Partner IDs:
http://www.etix.com/ticket/online/performanceSearch.jsp?performance_id=1821199
&cobrand=savannahcivic&partner_id=240
Etix Partner IDs are used to track ticket sales across specific channels.
Most Popular:Email: &partner_id=224
Website: &partner_id=240Social Posts: &partner_id=241
Click Here to View the Knowledge Base Article
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MeasurementEtix Partner IDs:
WEEK BEGINNING 1/5/2015 1/12/2015 1/19/2015 1/26/2015
Tickets 68 0 114 191
Sales $5,009 $0 $10,228 $9,916
WEBSITE
Tickets 632 2,180 2,961 2,718
Sales $28,958 $97,290 $164,281 $113,778.50
SOCIAL POSTS
Tickets 0 4 2 14
Sales $0 $126 $192 $270
TOTAL PER CHANNEL SALES $33,967 $97,416 $174,701 $123,965
TOTAL TICKET SALES $430,048
QUICK TIP:
Create a Google spreadsheet that
allows you to track sales across each
channel on a weekly or monthly basis.
Consider breaking it out by performance
for more in-depth analytics.
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How ToEtix Partner IDs:
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Click Here to View the Knowledge Base Article
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Etix Partner IDs: How To
Click Here to View the Knowledge Base Article
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How It WorksCross Domain Tracking:
Cross Domain Tracking provides Etix users with in-depth consumer analytics from referral through checkout.
Click Here to View the Knowledge Base Article
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Goal Flow
The Goal Flow report shows the path traffic traveled through a funnel towards goal conversion. Use this data to better understand
where your customers are dropping off in the checkout process.
Cross Domain Tracking:
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Multi-Channel Funnel
50%of website
traffic comes from organic
searches
Cross Domain Tracking:
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Conversion Data
Email:Total Conversions - 200 Total Revenue - $3,481
Cross Domain Tracking:
Questions?
SUZANNA BESTSenior Account Manager
rockhousepartners.comtwitter.com/rhpartners
LET’S TALK
bit.ly/EtixLiveRHP
