Digital Curation: Curation Micro-services approach to building repositories
How to use content curation to build an audience placeholder
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Transcript of How to use content curation to build an audience placeholder
HOW TO USE CONTENT CURATION TO BUILD AN AUDIENCE
SocialMatica’s Social Media Workshop Series
Curation To Build An Audience
What You’re Going To Learn• How To Build An Audience Using Curation• How To Curate In 10 Minutes (a day)• What Are The Best Tools?
Introduction
• Who is SocialMatica– What We’re About– Why We’re Doing This
• Who is Joshua Barnes – Director of Social Strategy
• Hash Tag #smtca Questions– This week or future workshop content
A Couple Assumptions
• I assume that you are trying to build an audience because you see some value you can offer a community
• You are, or promise to be community-minded• You will not take all my good ideas and use
them for the dark-side!
The Process – Intent Over Technique
• I Learned A Long Time Ago….• People Will Forgive Poor Technique• People Will Not Be As Forgiving Of Intent
In Building An Audience, Remember
• When You Ask For People’s Time – They Literally Equate That To Money
• Your Competition is White NOISE!
The Corollary IS
• Good Audience Building Is Valuable!• So The Techniques Required Are Also Valuable
& Require Thoughtfulness, Not Speed
For Contrast…
• What Most Of Us Do Is…– Broadcast And Hope– Mistake Activity For Productivity– Mistake Features For Fixtures– Suffer From Me-Too
3 Rules You Should Remember
Pick ONE CommunityInvest Your Time In ItBuild Relationships
(Because)• The Network Doesn’t Need You – You Need The
Network• Activity Isn’t Productivity• It’s Not About What You Know – It’s About Who
Knows You!`
Some Example Communities
• Linkedin – Groups• Linkedin – Q&A (yes, they are different!)• Quora• Youtube• Twitter• Google+• Custom Built / Topic Specific (Cakewalk Users)
Tools You Should Know About
Monitor
• Google Alerts• BackType
Alerts• Twitter Lists• TweetDeck
Feeds• BoardReader• SocialMention• MentionMap
(twitter)• TweetUp
Engagement
• TweetDeck• Hootsuite• NetVibes
Automation
• LinksAlpha• RSS Graphitti• Twitter Feed• Tweet Deck
(schedule tweets)
• CoTweet
Curation
• Storify.com• Scoop.IT• TwitterLists• LinkedIn Feed
Proof This Works
Build A Content Universe
• Sources• Touch Points• Influencer Outreach• Though Leadership• Compelling Content• High Impact Results
Quora is my chosen community where I
will establish & grow my
influence/exposure.
First Thing You Want To Do
• What That *Might Look Like
Your Subject
Scoop.it Build To Dredge Content For
My Subject
Connected My Blog To Facebook –
Connected Scoop.IT To Facebook
Twitter Is Connected To Linkedin; Consistently Curate Content From
Twitter Lists; Interact With All The Twitter Users In My
List; Consistently.
What SocialMatica Is Doing, For Instance• Sources
– Scoop.IT, Storify.com, Twitter Lists• Touch Points
– Tweet Deck, Twitter, Posterous Landing Page• Influencer Outreach
– Non-MainStream Media Bloggers Talking About GOP• Thought Leadership
– Does Social Media Actually Impact Elections?• Compelling Content
– Showing How Our Data Makes A Connection Between The Elections & Social Media
• High Impact Result– Quotes From Influencers For Our Press Releases
An Example
• The GOP Election
• What Do We Need– Relevant Content– Compelling Content
• Campaign Objectives– Motivate Influencers To Interact– Influencer Quotes For Press Releases
Tweet Deck Introduction
Tweet Deck Has Feeds For
• Facebook• Twitter• Twitter Lists• LinkedIn• Foursquare• Myspace• GoogleBuzz
Scoop.IT Introduction
Influencer Reach Out
• SocialMatica’s Tool VerticalPoint ID’s Influencers
• But – You Can Too – Manually• Rate Their Performance Based On Last Weeks
Workshop
The Content Becomes A Reason to Connect With People!
Influencer Outreach Using Curation!http://socialelection.socialmatica.com
The Social Media Work Flow Visual
Call The Handles
• In Twitter You SHOULD Mention The Influencer
• Call Attention To Your Story• Create A Spin To Attract The Attention Of Their
Followers
Audience Building Tips For Starters
• Facts & Statistics– Leverage eMarketer
• TwitterFeeds– Mashable, Technorati
• Twitter Lists• LinkedIn Q&A• Quora
Re-Cap
• S.T.I.T.C.H• Spend Time In Your Tools • Believe In What Your Doing• Be Community Minded– It’s All About Who Knows You
Appendix - Links• http://www.google.com/alerts• http://www.backtype.com/• http://www.twitter.com/• http://www.boardreader.com/• http://socialmention.com/• http://mentionmapp.com/• http://tweetup.org/blog/• http://tweetdeck.com• http://hootsuite.com• http://NetVibes.com• http://linksalpha.com• http://www.rssgraffiti.com/• http://cotweet.com/• http://storify.com• http://Scoop.IT• http://LinkedIn.com
Questions?
If you’d like a free account to AgencySnap, just send us a note to the email above and we’ll reply with login details.