How To Use Categories & Tags To Organize Content Online
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Transcript of How To Use Categories & Tags To Organize Content Online
WEEKLY OFFICE HOURS
We will begin momentarily, say hi in the chat pane!
TURN ON AUDIO OR DIAL IN
How To Use Categories & Tags To Organize Content
Participation
Type your questions into the chat pane and we’ll address them as we go or at the end of the presentation.
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Today’s Agenda The difference between categories and tags How categories and tags affect SEO Ways to leverage your category and tag strategy
on the sales front Common mistakes Topics, business tags and other advanced
approaches
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Purpose of Site Structure
• Signal for readers & advertisers • Discovery• RSS feeds & automated emails
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Categories vs. Tags
Categories and tags serve the same purpose – to organize content around specific subjects in order to make it easier for your readers to find it.
Categories = DrawersTags = Folders
Categories > Tags (more broad)
Tags DO NOT = Keywords
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SEO
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QUESTION: If tags don’t equal keywords, then how does this affect SEO?
ANSWER: Archive Pages – Cross Linking, Discoverability, Sharing
Archives Around Articles/Events/Listings (Businesses)
Categories & Tags as Sales Tool
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Highlight Paid Placements
Sponsored ColumnsFeatured OffersRelated Content
Common Mistakes
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KEYWORD STUFFING IN TAGS2-3 Tags per Article - No Publication Titles, Town Names, etc.
BEING TOO SPECIFICNeed at least 3 pieces of content (or planned content) per subject to justify a tag
USING MULTIPLE TAGS FOR SIMILAR TERMSMust use tags consistently – using similar tags for the same thing defeats the purpose
Try to use the Plural versions i.e. Firemen not Fireman
Other Tips
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Use Topics (Sub Categories) to Highlight Tags in the Site Navigation
• Topics– Manage Content > Topics
• Archives• Other Tagging
Use Tags & Topics to Automatically Create an Archive for Print Issues
Tagging Businesses
Helping You Reach Your Goals
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