HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
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Transcript of HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
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HOW TO USE
A&B TESTING OF
ANALYTICS TO
IMPROVE YOUR
BUSINESS
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Do you believe in this?
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Doing business is more on decision
making.
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This decision must be forward
looking.
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Yet, in many cases, problems may
arise.
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You could have more options,…
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and you’re not sure which one can
work better.
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Your site is not converting.
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This is contrary to your expectation.
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Some more usable research tools come out.
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You are confused if you will continue
or not.
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You need to know how to keep your
priorities.
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It is the time to know A&B testing .
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Why is this so?
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You can identify which one to
focus:
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single conversion goal or multiple conversion goals
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Another advantage is this:
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You will know which design elements and messaging…
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are most persuasive.
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In order to do this, …
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You need to set up your Google
Analytics correctly.
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Sign in to Google Analytics.
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Type your email ad, and then, click NEXT.
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Use one account for all Google transactions.
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This facilitates all your activities
very easily.
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This saves your time for other
meaningful outputs.
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Of course, this can avoid juggling your memory.
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Type your password and click SIGN IN.
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Your password must be easy to
remember.
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Combination of letters, numbers, and symbols is
encouraged.
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You are then navigated to your
view.
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You can see HOME, REPORTING,
CUSTOMIZATION and ADMIN.
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Click this
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It is now time to navigate to the
experiment area.
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Choose Behavior.
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Create your experiment.
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Click “experiment”.
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You are navigated to this view.
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You need to choose your
settings.
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You need to create the following
entries:
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Name
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Only this can be seen.
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So this must so descriptive.
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Objective
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Choose which goal to track.
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Percentage of your Traffic
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Here, you can choose your traffic.
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It could be a default.
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You can choose a percentage
segment.
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Email Notification
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You can turn it on or off...
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so you can receive notifications for changes made.
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There are also advanced settings that are optional.
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First, Distribute Traffic
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Once this is set off, …
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the percentage of traffic is
automatically adjusted.
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It drives users to more successful
pages.
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If this is set on, …
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An equal percentage of experiment
traffic…
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is gotten by age test page.
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Second, Experiment Time Frame
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You may want your experiment
to be quick.
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It could be three days or two
weeks.
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Third, Confidence Threshold
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If the threshold is higher, the test will
be longer.
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However, you will be more sure.
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Once you have already set your experiment, …
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it is time to configure it.
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You need to indicate your
page.
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Also indicate any variations you
have.
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After everything is indicated, click “Next Step”.
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Then, you are taken to the next
part.
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Set up the experiment code.
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You have two options here.
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You could manually insert
the code.
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Click
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You could send the to webmaster.
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Click
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Enter your email.
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Then, click send.
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Then, check your email
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Follow the instructions given.
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Let’s review and start.
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There will be a quick validation by
Google.
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This is to make sure your code is
properly installed.
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If everything looks fine, go ahead.
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Start the experiment.
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In order for you to win, …
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just let your test run for the
minimum time frame.
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This is the time frame that you
have already set.
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You can check it from time to time.
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However, this is the warning.
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Do not make changes to your
pages!
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This is while your experiment is
running.
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Believe!
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You can be a winner.
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Thank you for watching!