How to Unlock Value in Analytics Using Data Visualization?
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Transcript of How to Unlock Value in Analytics Using Data Visualization?
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Data Analytics Spreadsheet Solutions|
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Location Strategy to Improve Effectiveness of a Branch Network
perceptive-analytics.com/tag/case-study/
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Reinventing Coupons: Strategies for Successful Coupon Campaign
perceptive-analytics.com/tag/case-study/
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Which industry do you work in?• Retail and Consumer Packaged
Goods • Health Care• Banking, Financial Services and
Insurance• Information Technology /
Consulting/Others
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Which Function Do You Work In?• Analytics• BI• Sales and Marketing • IT• Finance/Operations / Human
Resources
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Overview
Pic
y Ho
ria V
arla
n
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The need for visualizationsHow visualizations help unlock valueHow to build visualizations
-Purpose-Design
Tools Q&A
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Humans are Visual
Brain can absorb large amounts of information and find patterns (and deviations!) Pi
c by
Dan
Foy
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“Mind is a Pattern-Matching Machine”
Edward De BonoMechanism of the Mind (1969)
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[email protected] 646.583.0001 #VIZ
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x y x y x y x y10 8.04 10 9.14 10 7.46 8 6.588 6.95 8 8.14 8 6.77 8 5.7613 7.58 13 8.74 13 12.74 8 7.719 8.81 9 8.77 9 7.11 8 8.8411 8.33 11 9.26 11 7.81 8 8.4714 9.96 14 8.1 14 8.84 8 7.046 7.24 6 6.13 6 6.08 8 5.254 4.26 4 3.1 4 5.39 19 12.512 10.84 12 9.13 12 8.15 8 5.567 4.82 7 7.26 7 6.42 8 7.915 5.68 5 4.74 5 5.73 8 6.89
Mean 9 7.5 9 7.5 9 7.5 9 7.5Variance 11 4.122 11 4.122 11 4.122 11 4.122
CorrelationLinear Regression y = 3.00 + 0.500x y = 3.00 + 0.500x y = 3.00 + 0.500x y = 3.00 + 0.500x
Anscombe's QuartetI II III IV
0.816 0.816 0.816 0.816
Anscombe’s Quartet
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How are the Data Sets Different?
• All four data sets are identical• Distribution is different• Median and Mode could be different• Not Sure
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Statistics and bikinis show a lot, but not everything.
- Toby HarrahAmerican baseball player
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Acquire Data
Clean Data
Explore Data
DataModeling
Insights
Communicate
Where does Data Visualization Fit in Data Analytics Process?
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What should we do to make India a land of equal opportunity for all, free of prejudice and discrimination?
- Ratan Tata
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Sample Responses• @RNTata2000 in all democracies there is a gap on what ple want and
what politicians r delivering,they r not doing the right thing, lobbying?• @bangaarm @RNTata2000 Budget 2012: This year is Tax Holiday. No
income tax on your earnings. This is to bring back all the black money to India
• @sri_v22 @RNTata2000 1. Kill corruption 2. Electoral reforms so that honest ple can get into politics 3. Media & activists should increase their role
• @joseaaa @RNTata2000 Can't be articulated with 140 characters. Quality education for the masses is magic potion that can address most of the problem.
• @dharmeshsharma8 @RNTata2000 Could we have your view on this topic?
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Show Others What You See
http://guns.periscopic.com
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Guidelines
• Understand your goals• Determine the most important dimensions of your
data• Determine key data relationships• Show data close to reality e.g. maps, time lines
etc.• Choose encoding wisely “Function first, suave
next”• What questions do you want answered?
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What’s Wrong with this Chart?• Too Big• Poor colors• Nothing wrong, looks good• It’s just wrong• No comment
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39.0%
19.5%
9.8%
7.4%
3.1%
21.2%
U.S. SmartPhone Marketshare
RIM
Apple
Palm
Motorola
Nokia
Other
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$450
$650
$850Monthly Revenue
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$0
$200
$400
$600
$800
$1,000
470
900
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550
800
600473
610 600
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Monthly Revenue
Thou
sand
sTh
ousa
nds
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Avoid Chart Junk
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$0
$200
$400
$600
$800
$1,000
Monthly Revenue
Month
Thou
sand
s
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec$0
$200
$400
$600
$800
$1,000
400
900
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550
800
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780
610 600
450500
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Monthly Revenue
Month
Avoid Chart JunkTh
ousa
nds
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Maximize Data Ink RatioData-ink/Total ink used
Maximize Data Density(# entries in data matrix)/(area of graphic)
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ColorBrewer2.org
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ResourcesDesigning Data Visualizations (Noah Iliinsky, Julie Steele)Visual Encoding
complexdiagrams.com/properties richardbrath.wordpress.com
Edward Tufteedwardtufte.com
D3JS.org Processing.orgPrinciples of Visualization DesignD3 Visualizations
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Your Feedback on this Webinar
• Below Expectations• Met Expectations• Above Expectations
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