How to understand UX and Change Management - Start with why
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Why is it important to always start with why, when working on a project that should lead to great user experience.. made in the ignite format - 20 slides in 15 seconds...
Transcript of How to understand UX and Change Management - Start with why
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1975
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©Klaus Bundvig - 1508
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Level 1: I do not understand
Rational resistance
Level 2: I do not like it
Emotionel resistance
Level 3: I do not like you
Relational resistance
Maurers 3 levels of resistance
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Maurers Cycle of Change
Making the case for change
Getting started on the right footKeeping the change
alive
Embedding the change
Resistance
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“I’ve learned from my mistakes. I’m sure I could repeat them exactly.”
Comedian Peter Cook from the Frog and Peach routine