How to Tweet

How to Tweet:For Small Businesses

© ASBTDC 2012 All Rights Reserved

Why Tweet?

(c) ASBTDC 2012 All Rights Reserved

Twitter Will Be More Valuable Than Facebook, Says Industry Expert

Twitter Beats Facebook (And Everyone Else) As The Most Popular Social Network Of 2011

Why Twitter is great for small business

Why Twitter Is a Big Win for Small Businesses

Why Tweet: Loyalty


How does it work?140 characters

Messages are:Public (although you can protect your tweets)IndexedRank very well

PC & Mobile Phone (Remember, 43% use their phone)


TerminologyTweet - an individual message limited to 140

characters (can also be used as a verb)Follow – to subscribe to somebody else’s

messagesDirect Message (DM) - a private message to a

fellow TweeterRetweet (RT) - repost a valuable message from

someone else and give them credit (RT@username)

Trending topics - the most popular terms on Twitter at any given moment


Syntax140 character restriction@username - a public message referencing

another individual on Twitter (often used in conjunction with RT to quote other Tweeters)

#term – a hashtag followed by a term included in a Tweet is a way of categorizing all posts on a particular topic

Bit.ly/Tiny URLS (Shortened URLS)– necessary to fit links into the short messages (Links are important)


Anatomy of a Tweet


A retweet from KenE3C

Name & Twitter handle of the person posting

Hashtag to categorize the tweet

Options:Reply – sends a message back to the author of the tweetRetweet – sends the message to all of your followersFavorite – saves the tweet in your favorites folder

What to TweetInform

Interesting storiesExclusive deals (be sure to include promotional

code for tracking the effect of Tweets)New productsAsk questions, float ideas, solicit feedbackLink to interesting informationEventsRT


What to TweetRespond to everything (

http://search.twitter.com)QuestionsCommentsPraiseJokesComplaints

Or just say ‘Hi’


Best PracticesDon’t TweetTips & TricksSpamImpersonableUnfriendlyNegative comments

Set metricsUnique coupon codeSeparate landing pageTally of response Tweets

Be on time!Real-time interactionRespond quickly

Build relationshipsCasual, friendly tone


Get FollowersCross promotion

Facebook, Website, Business Cards, etc.Make Tweets useful resources

http://twitter.com/ASBTDChttp://twitter.com/knightenASBTDC

Interact with people you follow & don’t follow you back (Yet!)

Send Tweets to reporters you follow that helps stories they’ve posted

Send DM to reporters of newsworthy informationRegister for WeFollow.com


Follow OthersReportersInfluential leaders in the industryTwitter elite in your area

Hubspot Twitter Grader (http://twitter.grader.com/location)

Follow people your followers followDon’t follow everyone


Cool ToolsTweetdeck (http://www.tweetdeck.com)

Desktop dashboard to set up searchesTwellow (http://www.twellow.com/)

Yellowpages for TwitterSearching

Twitter advanced search (http://search.twitter.com/advanced)

Tweepz (http://tweepz.com)


Creativity Counts


How to Tweet

Technology

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