How To Turn A Presentation Into Evergreen Content
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21-Oct-2014 -
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Transcript of How To Turn A Presentation Into Evergreen Content
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www.contentgrasshopper.com.au
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searching for info
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google needs eyeballs
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need to stay as ‘the place’to sell advertisingrely on you ... wants content FROM YOU!
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you can’t trick google anymore
www.contentgrasshopper.com.au
$2K pm / front page / gone. Strong moves to reward those that create great content.Loop holes are closing.
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ranking rewards
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Google’s algorithms have changed to reward
•VALUABLE•USEFUL•FRESH•ORIGINAL•REGULAR
CONTENT
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what does it look like?
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blogs
podcasts
articles
webinarswhitepapers
infographics
images
videos
case studies
>your site>social media>email>other sites
eBooks
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it’s not about you
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It’s also not just about Google rankings
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demonstrate
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Demonstrate your expertise Competitive advantage
Build trust & awareness
Your worry shouldn't be sharing your expertise
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topics
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Focus on• questions• needs• wants• problems• being useful
We know this is what people want. Don’t worry – learn more
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your goal
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if you need ...
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- More people to your site- More leads- More sales- Retain customers Content can help
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unpack your expertise ...
www.contentgrasshopper.com.au