Influence Maximization in Social Network - Using A New Centrality Measure Diffusion Degree
How to Track, Measure, and Get Business Value Out of Social Influence
14
How to Track, Measure, and Get Business Value out of Social Influence Panel moderated by Christian Buckley with Mark Kashman, Jussi Mori, Edin Kapic, and Mark Fidelman www.sharepointeurope.com
-
Upload
christian-buckley -
Category
Technology
-
view
529 -
download
1
Transcript of How to Track, Measure, and Get Business Value Out of Social Influence
www.sharepointeurope.com
How to Track, Measure, and Get Business Value out of
Social InfluencePanel moderated by Christian Buckley
with Mark Kashman, Jussi Mori, Edin Kapic, and Mark Fidelman
What is social influence?
www.sharepointeurope.com
What is social influence?
www.sharepointeurope.com
Our Panelists
Edin KapicSpenta
@ekapic
Mark KashmanMicrosoft
@mkashman
Jussi MoriPeaches
@jussimori
Mark FidelmanEvolve! Inc
@markfidelman
Tweet your questions to me at @buckleyplanet
www.sharepointeurope.com
Q1 How has social networking impacted your life/career?
www.sharepointeurope.com
Q2 What is the role of social influence within the organization today?
www.sharepointeurope.com
Q3 How are businesses leveraging social influence today?
www.sharepointeurope.com
Q4 How do SharePoint and Yammer track, measure, and make actionable your organizational social influence?
www.sharepointeurope.com
Q5 What do consumer solutions (Klout, Kred, PeerIndex) provide that may be missing within the enterprise?
www.sharepointeurope.com
Q6 How does social influence impact your Big Data strategy?
www.sharepointeurope.com
Q7 How does an organization get started in capturing and utilizing social influence data?
www.sharepointeurope.com
Resources• Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life by Albert-Laszlo Barabasi.
• Six Degrees: The Science of a Connected Age by Duncan J. Watts (2004). Watts was really the one who brought network science into the mainstream, and was bleeding-edge content at the time when LinkedIn, MySpace, Ryze, Friendster and others were in full swing, prior to the era of Facebook and Twitter. A must-read.
• Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do by Nicholas A. Christakis and James H. Fowler (2011) is an in-depth look at the power and possibilities of social influence, and specifically talk about the strength of a network over that of the individual.
• Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer (2012) contains a lot of marketing fluff, in my opinion, but does a good job of outlining the strengths of various tools and consumer websites that create and monitor social influence data points.
• Understanding Social Networks: Theories, Concepts, and Findings by Charles Kadushin (2011) is more of a deep dive into the social networking platforms. There’s a lot to be learned about how these sites work, and what you can then translate into internal systems or strategies, such as through your gamification strategies.
• Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades by Albert-Laszlo Barabasi
• You may also be interested in a blog post by Rebecca Murphy entitled 10 Vital Steps to Building Social Influence, which begins with a link to a study that shows people do, indeed, consider popularity and influence to be two different things.
Christian BuckleyChief Evangelist & SharePoint MVP
www.Metalogix.com
www.buckleyplanet.com
in/christianbuckley
@buckleyplanet
Tweet this talk
#ESPC14
