Digital DisruptionHow to thrive amid the chaos of constant change

A summary for seminar attendees April 2015

Digital is rapidly disrupting the way business is done New ideas, revolutionary technologies and groundbreaking start-ups emerge seemingly every day.

You cannot avoid these new realities, but you do have a choice.

We call this choice Digital Maturity.It means focusing on three key areas:

1. ExcellenceDelivering consistent and compelling brand experiences across every channel.

2. DisruptionEncouraging innovative thinking that questions the status quo within your business and sector.

3. LeadershipEmpowering people, inspiring high levels of performance and creating an irresistible culture of success.

The result? Digital excellence as standard, disruptive thinking on demand and a leadership style that thrives on today’s challenges.Digital Maturity will help your organisation seize the initiative and get your competitors worrying about what you’ll do next.

Here’s just a taste of some of the issues we’ll deal with today Don’t be surprised if your thinking is disrupted by our FTSE 100 findings – and our point of view. Here are a few pointers to get you started:

Website Maturity – Avoid distraction Who would go to a corporate website to learn fascinating facts about the company and take in a bit of entertaining reading? Nobody. People go to websites to meet their own needs. So the question to ask is this: what essential shift must you make in order for your site to provide long-term business benefit and a well-defined return on investment?

Social Maturity – Social, so what? Face it. No one particularly cares what businesses say, yet so many of them remain stuck in broadcast mode, mistaking output for influence. Often they’ve simply lost sight of the true value of social media.Content marketing is not a publishing free-for-all or a hub for whatever bits of information are lying around. It offers real opportunities and it’s time businesses woke up to them.

Mobile Maturity – Get personal How did businesses manage to underestimate mobile? It really is a mystery of our age. Are we to believe nobody actually noticed all those people staring intently into the palms of their hands everywhere they went? Yes, you need to re-orient your web presence towards mobile. However, there’s now an even bigger opportunity to create real value for your most important customers. Find out what it is.

Intranet Maturity – Intranets suck They suck in huge amounts of time, effort and resources. And what’s the result? Probably the most inefficient platform in the history of corporate communication.So what can you do? What is the true value of the intranet and how can the people in your organisation benefit from it?

Top 10Digital ecosystemStory, content and experience

Rank Company

SABMiller

Shell

BG Group

Land Securities

HSBC

Rank Company

GSK

Rolls-Royce

Anglo American

Tesco

Aggreko

Top 10WebsiteContent and experience

Rank Company

SABMiller

Tesco

HSBC

Capita

Britsh American Tobacco

Rank Company

GSK

Experian

RBS

BG Group

BT

Top 10SocialContent and experience

Rank Company

GSK

Rolls-Royce

BP

Standard Chartered Bank

Anglo American

Rank Company

Unilever

Shell

ARM

Aggreko

BHP Billiton

Top 10Mobile appContent and experience

Rank Company

Shell

Tesco

TUI

Travis Perkins

Weir Group

Rank Company

RSA

St. James’s Place

Diageo

Standard Life

Tullow Oil

Feeling disrupted?

Yes, it can be an uncomfortable experience. But also an exhilarating one! This is a time when seemingly anything is possible.

If you’d like to find out more about the opportunity that Digital Maturity represents for your organisation, get in touch.

We’ll sit down with you, face-to-face, and provide a detailed assessment of just how digitally mature you are.

You’ll discover how you rate overall, how you compare with your sector peers and what you can do to improve – including quick wins that will impress your senior stakeholders.

To book a one-to-one session, please call us on +44(0)20 7033 0700 or email hello@ry.com