How To Tell Your Story With Digital Media

23
How To Tell Your Story With Digital Media Julia Campbell President/CEO of J Campbell Social Marketing http://www.jcsocialmarketing.com UMBSocial September 25, 2014 #umbsocial @JuliaCSocia

description

Delivering your content in a creative way is key to your success in social media. Using video and storytelling are proven ways to get your customer's attention. But, How do you tell stories in a digital medium? How can you use videos, photos and more tools to make your story more effective?

Transcript of How To Tell Your Story With Digital Media

Page 1: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

How To Tell Your Story With Digital Media

Julia CampbellPresident/CEO of J Campbell Social Marketing

http://www.jcsocialmarketing.com UMBSocial

September 25, 2014

Page 2: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

TakeawaysWhy storytelling is so vital

to a successful marketing strategy

How to use digital tools to tell your business/organization’s story

How to make your message stand out and cut through the clutter and noise

Page 3: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Obligatory Seth Godin Reference“Here’s how to know if you’re on the

right track: if you stop a story in the middle, the audience will insist you finish it.

Isn’t that what you want?”

Full post at: http://sethgodin.typepad.com/seths_blog/2013/09/words-sentences-paragraphs-stories.html

Page 4: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Why Storytelling?

Page 5: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Why Storytelling?People don’t

remember bullet points.

People respond to emotion.

Feelings, not analytical thinking, drive purchases and donations.

Page 6: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

What Storytelling Will Not DoFix bad management. Fix a lousy product or

service. Replace other marketing

strategies.Replace tried-and-true sales

tactics like calls and one-on-one meetings.

BUT if done well, it will augment all other communication efforts!

Page 7: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

How To “Do” Storytelling?Think of your audience

FIRST and ALWAYS. How can you tell a

story in a way that will resonate with them?

What is important to them?

What will inspire them to action?

Page 8: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Mindset Shift“They don’t just sell a video camera, they sell

the memory of the wave or the ski trip down the slope.”

http://www.newyorker.com/magazine/2014/09/22/camera

Page 9: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Storytelling Examplehttps://www.youtube.com/watch?v=HtBtHxSDpa0

Page 10: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Value StoriesThe core values of

your business or organization

Why you do what you do?

What are you passionate about?

Page 11: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Creation StoriesWhy you

startedWhat was the

problemStory of the

founder(s)The real WHY

you exist

Page 12: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Improvement Stories Express resiliencyShow that your

business is always trying to improve

Mistakes, lessons learned

Reference: http://www.thegoodmancenter.com

Page 13: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Success StoriesHow are you solving problems for your

customers?How are you making their lives better?What would happen if you didn’t exist?

Page 14: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Where To Find Stories?Create them!They are everywhere! Everyone is

responsible. NO silos! Get on the front lines.Interview customers.Interview staff.

http://www.ge.com/stories

Page 15: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Everyone Has A Story

Page 16: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Be SystematicCollect stories & story ideas.Save your stories & ideas in a virtual Story

Bank.Use Dropbox, Google Drive, Basecamp.Whatever you use – make sure it is accessible.Form a Storytelling Committee. Figure out a way to start thinking like a

reporter.How can you use your smart phone, tablet,

GoPro, flip camera?

Page 17: How To Tell Your Story With Digital Media

Empower OthersYou cannot do it alone. Period.

Hold a staff meeting to train on storytelling.

Change the culture – have an email listserv

or start staff meetings with an exchange of stories.

#umbsocial @JuliaCSocia

Page 18: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Mine The Gold“Think of the story itself as gold. You mine

the gold, capture the story. Then you bring it back to your office and

you need to pound that gold into different shapes and sizes depending on whom you’re talking to, or also where you’re telling it.” ~ Andy Goodman

Page 19: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Channels for StorytellingWebsiteBlogsEmail newslettersPublications Social media Public speaking, community educationUser-generated – how can you encourage

your online community to share their stories?

Page 20: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Go MultichannelDon’t put all your eggs in one basket! Think about the channel. Be where your customers are, not where

you want them to be.

Page 21: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Storytelling With Social Media BootcampOne day intensive workshop on using

storytelling and social media to grow your business with Julia Campbell

Friday, October 17, 9 AM – 2 PM, UMass Boston

Maximum size is 20 participants.Regular price is $199 – But Social Media

Night attendees get a discount price of $149!!!

Hosted by the Digital Media & Marketing Institute Boston LLC.

Page 22: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Learning Activity10 minutes: Choose a partner – NOT someone familiar with your

product, service or company. Pick a story that you want to share. Pick a channel to share it on. Share with your partner and provide feedback. 5 minutes: If you can share it right now, share it! If you can’t share it right now, schedule a time in your

calendar to capture the story and share it. Tag #umbsocial. 10 minutes: Select pairs will report back to the entire group.

Page 23: How To Tell Your Story With Digital Media

#umbsocial @JuliaCSocia

Storytelling With Social Media BootcampOne day intensive workshop on using

storytelling and social media to grow your business with Julia Campbell

Friday, October 17, 9 AM – 2 PM, UMass Boston

Maximum size is 20 participants.Regular price is $199 – But Social Media

Night attendees get a discount price of $149!!!

Hosted by the Digital Media & Marketing Institute Boston LLC.