How to tell customer success stories website version 29042016
Transcript of How to tell customer success stories website version 29042016
Why we want our customers telling our storiesCustomer success programswith Little Fish to BIG Fish
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“How can I be sure you will deliver for me if I choose your product or service?”
Potential customers want to be sure, that if they choose your product or service, that you can deliver for them.
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Showing them how you’ve already helped others to be amazing is the simplest & most powerful way of getting your point across.
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To convince potential customers that you’re a great choice:
1/ Stock your sales & marketing stash with a series of your customers’ success stories. You’ll be ready to deploy them wherever you’re looking to hook new customers.
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2/ Think about how to use the ‘core story’ in as many different ways & places as you can: social, email, website, presentations, quotes, PR, white paper material, reference calls etc etc etc
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The six elements for building
great customer success
stories
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1/ Work out the ‘happy ending’.What are the most important things you want to get across to potential customers about what you do? What do your current customers love about you & what you’ve done for them? What do potential clients most want to hear about?
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2/ Go hard on gettingfacts & figures
Did you make them twice as productive?Did they shorten their production lead time by a third?What data do they use to measure their success?
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3/ Figure out what’s in it for them
You want to use them as a reference and you want to keep on their good side. Work out how to make it a win/win for them to advocate on your behalf. e.g. joint PR, give them a starring role at your next event etc etc
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4/ Best served fresh
Keep up a good supply of stories. It’s great to get the absolute most out of every one – but don’t exceed their use-by date. ‘Rest & rotate’ as well as showing that you’ve always got new stuff going on.
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5/ Make it personal
We get the most out of stories when we identify with the characters. Have a stash of stories from a variety of use cases & sectors. New potential client? You’ll be able to choose the story that fits best.
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6/ Keep your library in order
When you’ve only got a couple of files it’s no big deal – but when you’ve got loads and other people start borrowing them – it’s easy to lose track of who has what and when & how it was used. As you ramp up your program – get a great document management system.
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When you’d like to find out more about how to create customer stories - call us and tell us your storyT | +61 (0) 418 499 184E | [email protected] | www.littlefishtobigfish.com
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About Little Fish to BIG FishWe help create stories like these:
Surefire Systems EpiconStackla
We know both the research & tech spaces:
Angela Doyle: psychologist & qual market researcher; advertising / communications strategy planner. LinkedIn
Jim Cassidy: co-founder & managing partner of rampersand.vc, prior to that global CMO roles at international software companies. LinkedIn
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Are we all sitting comfortably? Ok… then let’s begin.