How to Target Your Audience on YouTube Lern Conference 2012 Washington DC Joelle Norwood
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Transcript of How to Target Your Audience on YouTube Lern Conference 2012 Washington DC Joelle Norwood
Target Your Audience
Target Your Audience
•DO You Know YOUR AUDIENCE ?
Joelle Norwood YouTube Tools 2012
Joelle Norwood YouTube Tools 2012
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Keyword Tips
Keyword Tips
• Use YouTube’s Keyword Research Tool. It will give you good suggestions for related queries. • The obvious keywords to you are not obvious to your potential audience. • Ask what problem you provide a solution for…and bid on keywords that allow your videos to join the conversation in a searcher’s mind. • No offense, but people don’t necessarily know who YOU are. They are asking WIIFM?
Joelle Norwood YouTube Tools 2012
Your Title Title Tactic: Get primary keywords in
your title. Balance between talking to search engines and piquing interest.
Don’t repeat words either—it won’t help you.
Joelle Norwood YouTube Tools 2012
Video DescriptionVideo Description Tactic:The more words
you include in your description, the higher your chances of being discovered by searchers (5,000 characters max). Get your top keyword / keyword phrase in 3-4 times. But make it look natural with variations that users might search to find your video.
Joelle Norwood YouTube Tools 2012
Add Annotations
Add Annotations For special call-outs and to put emphasis on your call to action. (Use these to link to other videos in a series or that you think your audience will like; Keep them on your channel and tempt them to watch more of your content.)
Joelle Norwood YouTube Tools 2012
Make Playlist REPEAT
Joelle Norwood YouTube Tools 2012 Joelle Norwood YouTube Tools 2012
Add Video To Landing Page
•Add Video To Landing Page
Joelle Norwood YouTube Tools 2012
Keywords are Key
Joelle Norwood YouTube Tools 2012
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Check Your Results
Joelle Norwood YouTube Tools 2012
Add Keywords That Were Used
To Find Your Videos.
Rinse and Repeat •Add Captions & Interactive
transcripts
•
Joelle Norwood YouTube Tools 2012
Have Fun
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Joelle Norwood YouTube Tools 2012