From Engineer to Alchemist, There and Back Again: An Alchemist Tale
How to Tale the BS out of Back to-School
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Transcript of How to Tale the BS out of Back to-School
Taking the BS out of “Back to School”Chris MillaresCDO, Amerikick Martial Arts
www.Amerikickinnovation.com 215-432-2372 [email protected]
How our Businesses Can Make us Feel
Method to the Back to School Madness
O Leveraged Price Points for Back to School Success
O Everyone is saying the same thing!!!O Social Media: Keep it simple. Keep it
easy!O Hashtag campaign step-by-stepO The impact of of building excitement over
the phone (Setup for outbound success)
Price Points - “Make it Easy”
O As business owners, we have to make it as easy as possible for our customers to buy
O Membership funnel: Start with a “No Brainer” i.e. $19.99 for 3 classes
O Build value from day oneO Leverage your martial arts “solutions” to
community issues, challenges, hot buttons
What families are looking for!
O “Our martial arts program builds confidence, focus and discipline…”
O Make a decision - “What makes us different?” “What makes us better?”
O Sometimes the answer is simpleO Plug into your marketing strategy (Center
your advertising, artwork, scripts around this decision)
Social Media - Keep it Simple!!!
Social Media Points
O Target Your AudienceO Babies and Cats??? Huh???O Build value, earn trust, then sell -
Quality video, quality blogs/ articles…
O The value of Facebook groupsO You are the “Back to School” Expert
Hashtag Campaigns “#Your School Name Back to School”
Hashtags Continued
O Announce in classO Mass email in PerfectMindO Promote throughout your Social Media
OutletsO Offer a healthy combination of advice and
special offers
O “Here’s what’s exciting and new”O Facilitate ReferralsO Lead calls - “It’s back to school.
They might be interested now!!”O On a scale of 1 to 10, how good is
your staff on the phone.O “It’s a contact sport!!”
Elevate your Phone Game
Mr. Marketer Back-to-School Release