HOW TO TAKE ADVANTAGE OF THE OLYMPIC MEDIA COVERAGE

A SPECIAL GUIDE FOR TRAVEL AGENTS

WITHOUT GOING TO THE BLOODY TOWER!

©2012 Steve Crowhurst, Selling Travel, SMP Training Co. 2

HEY! If Google can do it, you can, too!

Today is the day. The opening ceremonies happen today and they will be

shown on a TV channel near you and repeated again tonight as usual.

Now, you can do one of a few things. You can sit and watch the opening

ceremonies and the rest of the competition, OR, you could create a

marketing plan to take advantage of the media buzz whilst the games are

on. Hmm? What will it be? Let’s go for gold and work the Olympics into

your marketing plan.

This is very simple and easy to do. Whilst the games are on, you just have

to use words and phrases that are associated with and used during the

games and especially listen for any slogans or terms of reference that can

be quickly turned to a travel promotional concept.

You will probably see some of your travel trade suppliers promoting their

wares during the games and this is exactly what you do, without spending

those millions of dollars. You will use your traditional promotional tools such

as your agency window, website, email and Facebook business page and if

you have an account, YouTube.


If you read a previous Selling Travel publication called Art of the Font, we

are going to call on some of that information once again. This time the

focus is on the wording and phrasing to attract the eyes of your clients,

prospects, walk-by and drive-by traffic. Sloganeering is the game. Try

these - but before you do, read the information at this link as you could end

up in the tower!!

http://www.lawdonut.co.uk/blog/2012/03/marketing-your-business-olympic-theme-are-you-danger-breaking-law

Feeling brave! Far enough away from the brand police?

Would you like a free trip to London during the games and a few nights in

the Tower at the Queen’s pleasure? All you have to do is promote the

Olympics in London 2012. Whoops, okay, what now? Sheesh, I typed

London 2012 and I’m not supposed to do that.

Tower here I come. Honest.

Not sure if the rules extend across the ocean to North America.

Just to be safe, you’ll need to work around the go to jail theme.


The motto of the Olympic Games consists of three comparative Latin adjectives which mean ‘swifter, higher, stronger.’ – it’s against the law to use this in your advertising.

Our Customer Service Motto


Alright. You get the idea. So it’s over to you to create those sporty slogans

and especially if you have a sports travel niche.

There are some terrific

sporting and comical

graphics in the Windows

Clipart shown here. The

characters are all guys,

however I’m sure if you

search deeper you’ll find

women represented too.

Let me know if the idea works for you. You have from now, July 27th to

August 12 to use the Olympic energy, hype, mass marketing, social media

buzz etc., to attract attention to you and your travel agency. Go for gold and

become an NBG – a New Business Generator, Selling Travel style! Make

me proud.


www.sellingtravel.net

HOW TO TAKE ADVANTAGE OF THE OLYMPIC MEDIA COVERAGE

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