Are You Surviving or Thriving in the Digital Age?

Roger’s Diffusion of Innovations

Innovators

2.5%

Early Adopters

13.5%

EarlyMajority

34%

Late Majority

34%

Laggards16%

Is a theory that explains how, why, and at what rate new ideas and technology spread through

cultures.

When it comes to digital marketing strategies…

High-performing businesses are maximizing ROI from online activities and generating more customer demand in a quantifiable and measurable way.

Innovators

2.5%

Early Adopters

13.5%

EarlyMajority

34%

Late Majority

34%

Laggards16%

Thriving

Innovators

2.5%

Early Adopters

13.5%

EarlyMajority

34%

Late Majority

34%

Laggards16%

Surviving

While many businesses…

Are simply surviving and/or missing out on tremendous opportunities to capitalize on ways that today’s consumers are making buying decisions.

Success in the digital age is achieved by improving your abilities and processes so that

you create measurable results from your online activities and grow your

business.

This is what your digital presence might look like...

Notice the gap between the social media activities and website

This is what your digital presence should look like

A Formula for Success

Increasing Impact by Integration

Creating Content for Activation

Measuring and Optimizing for Results

Increasing Impact Through Integration

1. Create a campaign planning process that include specific and measurable goals.

2. Evaluate campaigns with similar objectives and identify opportunities to integrate appropriate communication channels.

3. Map out how your digital tactics will impact other channels.

Creating Content for Activation

1. Create buyer personas of your ideal customer to identify their challenges, goals, and aspirations.

2. Define lifecycle stages of the buyer personas (e.g. awareness, evaluation, decision-making stage, etc.).

3. Continuously listen to your audience with surveys, online communities, and conversations.

Measuring and Optimizing for Results

1. Build your marketing plan by reverse-engineering what’s needed to reach financial goals.

2. Establish success metrics and key performance indicators that link to your goals.

3. Track and analyze digital marketing data to make improvements that lead to optimal results.

Interested in Learning More About How You Can Succeed in the Digital

Age?

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