How to Succeed at Video & Written Content Creation
-
Upload
scriptedcom -
Category
Marketing
-
view
364 -
download
0
description
Transcript of How to Succeed at Video & Written Content Creation
![Page 1: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/1.jpg)
S CRI P TE D. CO M
How To
Succeed At
Video &
Written
Content
Creation
S CRI P TE D. CO M
![Page 2: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/2.jpg)
S CRI P TE D. CO M
Who We Are
Ryan Buckley, Scripted.com
Co-founder
[email protected] [email protected]
Anna Tong, Wooshii
Head of Marketing
![Page 3: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/3.jpg)
S CRI P TE D. CO M
100M
69%
![Page 4: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/4.jpg)
S CRI P TE D. CO M
![Page 5: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/5.jpg)
S CRI P TE D. CO M
High quality video production is now affordable
![Page 6: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/6.jpg)
S CRI P TE D. CO M
OUTBOUNDINBOUND
![Page 7: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/7.jpg)
S CRI P TE D. CO M
INBOUND
• FAQs• Your customers• Quora• YouTube
Where do I find my topics?
Be seen and known as the authority in your field. Be the best answer to a users who are actively searching and asking questions.
• Interviews• Product demos• Explainer videos• Talking heads
![Page 8: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/8.jpg)
S CRI P TE D. CO M
INBOUND
O2 Gurus, SortedFood, Michelle Phan, Victoria Secrets.
![Page 9: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/9.jpg)
S CRI P TE D. CO M
INBOUND
Be sustainable
http://wistia.com/learning/diy-office-video-studio
![Page 10: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/10.jpg)
S CRI P TE D. CO M
INBOUND
Be regular
![Page 11: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/11.jpg)
S CRI P TE D. CO M
INBOUND
Be consistent: rituals, language
Jenna Marbles Wistia
![Page 12: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/12.jpg)
S CRI P TE D. CO M
INBOUND
Keep it short
1 video = 1 message
![Page 13: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/13.jpg)
S CRI P TE D. CO M
OUTBOUND
Dollar Shave Club Volvo Trucks
TrueView Instream
![Page 14: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/14.jpg)
S CRI P TE D. CO M
TrueView Instream
Outbound – TrueView InstreamStorytelling, inspiring, disrupting
Inbound – Technical, product demos, consistent, reliable, best answer
1 destination for easy discovery
HOW DO I WIN AT YOUTUBE?
![Page 15: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/15.jpg)
S CRI P TE D. CO M
VIDEO PRODUCTION: wooshii.com
![Page 16: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/16.jpg)
S CRI P TE D. CO M
VIDEO PRODUCTION: wooshii.com
1. Set budget & post to 10K video-makers
2. Receive pitches & pick winner.3. Get video made.
• Budget control• Quality video• Risk free• Scalable• Choice
![Page 17: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/17.jpg)
S CRI P TE D. CO M
Video Content & Scripted
![Page 18: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/18.jpg)
S CRI P TE D. CO M
2 . 2 S CRI P TE D S CALI NG
Our History in Entertainment
• Launched in 2008
• Screenwriting software used by
80,000 screenwriters
• Recently sold to a screenplay
contest company in LA
• Launched in 2011
• Over 7,500 writers screened
and approved in dozens of
industries
• Seeded by Scripped community
![Page 19: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/19.jpg)
S CRI P TE D. CO M
I n t r o
Measuring Your Content’s ROI
![Page 20: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/20.jpg)
S CRI P TE D. CO M
2 . 1 S CRI P TE D S CALI NG
Small Team, Big Content
Team
• Content Manager
Volume
• 50+ pieces of content published
per month
Content
• Blog Posts
• Guest Posts
• White Papers
• Slideshares
• Webinars
Content Creation
Scripted Writers
In-House20%
80%
![Page 21: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/21.jpg)
S CRI P TE D. CO M
2 . 2 S CRI P TE D S CALI NG
Efficiency of External Writing Teams
Editorial Calendar
Submit Guidelines
Content Written
Review Content
Publish/Promote
Measure
Plan content 4 weeks in
advance
30+ pieces of content written
in 5 to 10 days
3 to 5 days of review and
editing
Promote across relevant
channels immediately
Measure and optimize
![Page 22: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/22.jpg)
S CRI P TE D. CO M
2 . 2 S CRI P TE D S CALI NG
Nuts & Bolts of a Screenplay
![Page 23: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/23.jpg)
S CRI P TE D. CO M
2 . 2 S CRI P TE D S CALI NG
How to Order a Video Script
![Page 24: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/24.jpg)
S CRI P TE D. CO M
Let Us Save You Time
The Managed Experience
• Kick off call with your manager
• Guideline creation
• Reviewing Content
• Post Delivery Check In
Managed Services Price
• $500 per month
• No minimum content spend
• 3 month contract, pay for
managed services upfront
• Pay for content as you go
![Page 25: How to Succeed at Video & Written Content Creation](https://reader034.fdocuments.us/reader034/viewer/2022052508/5598edf11a28ab6a118b4712/html5/thumbnails/25.jpg)
S CRI P TE D. CO M
Who We Are
Ryan Buckley, Scripted.com
Co-founder
[email protected] [email protected]
Anna Tong, Wooshii
Head of Marketing