How to succeed at Kickstarter and Crowdfunding PR
-
Upload
heather-delaney -
Category
Marketing
-
view
1.807 -
download
2
Transcript of How to succeed at Kickstarter and Crowdfunding PR
1 | @DivertingLife @DivertingLife 1 |
How (Not) To #FundingFail
Heather Delaney Head of Consumer Tech and Kickstarter at Dynamo PR
@DivertingLife
2 | @DivertingLife
Intro to Crowdfunding
3 | @DivertingLife
Reality Check - Kickstarter Edition
176,866 projects 42% success rate Average raised $14,826 $77,735
26% Technology
4 | @DivertingLife
Reality Check - Kickstarter Edition
176,866 projects 42% success rate Average raised $14,826 $62,045
34% Gaming
5 | @DivertingLife
Reality Check - Kickstarter Edition
0.05% Chance of a million?
6 | @DivertingLife
Dynamo has now raised over $9 million
Raised $9,163,077 from 15 campaigns in 18 months
7 | @DivertingLife @DivertingLife 7 |
How To #FundingFail
8 | @DivertingLife
#FundingFail #1 - Expect Riches
"My idea is going to raise $5,000,000!"
9 | @DivertingLife
#FundingFail #2 - Put It ALL In Your Video
"Everyone loves videos and I simply cannot explain everything in less than 8 minutes!"
10 | @DivertingLife
#FundingFail #3 - Keep It Secret. Keep It Safe.
"I don't want anyone talking about my project yet, so I am going to surprise them when it's live!"
11 | @DivertingLife
#FundingFail #4 - Hurry Your Launch
"I heard there might be a competitor launching soon, I have to launch before anyone else does!"
12 | @DivertingLife
#FundingFail #5 - You Are Not Prepared To Deliver
"I have spoken to one manufacturer/developer. I got this! "
13 | @DivertingLife
#FundingFail #6 - Take A Break After Launch
"I have launched my project, now it's time to sit back and watch the money roll in!"
14 | @DivertingLife @DivertingLife 14 |
#FullyFunded
15 | @DivertingLife
#FullyFunded #1 - Keep It Simple Stupid
Would your mother understand your sales pitch?
16 | @DivertingLife
#FullyFunded #2 - Creativity Is Key
Pledge levels must be interesting, think carefully.
17 | @DivertingLife
#FullyFunded #3 - Give Them Something To Write
By having your content ready ahead of time you give press everything they need without having to wait.
18 | @DivertingLife
#FullyFunded #4 - Give Press a Chance
Give press time before launch to write an article, they will thank you for it.
19 | @DivertingLife
#FullyFunded #5 - Provide Relevant Information
Update your backers with relevant news on your project and product.
20 | @DivertingLife
#FullyFunded #6 - Be Responsive
Respond to every comment.
21 | @DivertingLife @DivertingLife 21 |
Thank You!
Session Q & A
Heather Delaney Head of Consumer Tech and Kickstarter at Dynamo PR
@DivertingLife