How to Stop Cyber-Attacks Tarnishing your Brand
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Transcript of How to Stop Cyber-Attacks Tarnishing your Brand
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How to Stop Cyber- Attacks Tarnishing your Brand
3 0 t h N O V 2 0 1 6
P R E S E N T E D B Y :
Sean Ball, Forfusion
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Community HashtagHow to Stop Cyber-Attacks Tarnishing your Brand
#CyberSecurityNE
Community hashtag to raise awareness of Cyber-Security in the North East.
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The Risk of Being Left BehindHow to Stop Cyber-Attacks Tarnishing your Brand
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Which one are you?How to Stop Cyber-Attacks Tarnishing your Brand
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Newcastle Tops the Wrong LeagueHow to Stop Cyber-Attacks Tarnishing your Brand
93% of businesses with over 200 employees in Newcastle and the surrounding areas suffered a data breach in the last year.
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What does a Hacker Look Like?How to Stop Cyber-Attacks Tarnishing your Brand
This is part of the problem. We’re not getting smart about cyber-security.
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A Picture is Worth a Thousand WordsHow to Stop Cyber-Attacks Tarnishing your Brand
TalkTalk’s CEO trying to explain how a 15 year old was able to take down their IT systems – in front of a VCR machine…
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Poor ResponseHow to Stop Cyber-Attacks Tarnishing your Brand
• First they reported ‘up to 4 million customer records’ had been stolen.
• Then it was only around 150,000.
• Incompetency led to a record fine of £400,000.
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Share Price Plummet How to Stop Cyber-Attacks Tarnishing your Brand
Source: SC Magazine UK
• TalkTalk’s share price fell by 1/3.
• £80 million hit in costs and lost revenue
• 100,000 customers quit.
• Share of new customers in the home services market fall 4.4%.
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Share Price Plummet How to Stop Cyber-Attacks Tarnishing your Brand
Source: Google Finance
In the context of 5 years, that’s pretty significant.
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BrandIndex DipHow to Stop Cyber-Attacks Tarnishing your Brand
Source: YouGov
Bottom on a list of 28 of the UK’s biggest tablet and broadband providers for both ‘index’ and reputation’.
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The Moment of RevelationHow to Stop Cyber-Attacks Tarnishing your Brand
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20001990 1995 2005 2010 2015 2020
Viruses1990–2000
Worms2000–2005
Spyware and Rootkits2005–Today
APTs CyberwareToday +
Hacking Becomesan Industry
Sophisticated Attacks, Complex Landscape
Phishing, Low Sophistication
The Industrialisation of HackingHow to Stop Cyber-Attacks Tarnishing your Brand
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Designed to evade and reconstitute
Exploit Server
User Proxy Server Status Server Master Server
Requests page
Referred toProxy server
Proxy server gets data from Exploit server
Exploit server sends HTTPrequests to status server
Rollup of logdata pushed to master serverStatus server tracks
HTTP requests/status
Professional Attack Infrastructure - RansomwareHow to Stop Cyber-Attacks Tarnishing your Brand
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Check vuln 1
Check vuln 2
Vuln 3 success!✖✔✔
Patched?
User Exploit Server✖✔✔
Exploit KitsHow to Stop Cyber-Attacks Tarnishing your Brand
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How Data Breaches HappenHow to Stop Cyber-Attacks Tarnishing your Brand
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Cyber Crime in the UKHow to Stop Cyber-Attacks Tarnishing your Brand
Traditional crime went down, but overall crime went up because of cyber crime.
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Stay on the Right TrackHow to Stop Cyber-Attacks Tarnishing your Brand
Cyber-Security is like accounting — there are well established ways of doing things, and for good reasons.
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Classify DataHow to Stop Cyber-Attacks Tarnishing your Brand
Classify your data. Every organisation needs to rate all its documents, images, content according to sensitivity, or geography. Unmarked data is hard to police.
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Health Check Your Supply ChainHow to Stop Cyber-Attacks Tarnishing your Brand
Secure your supply chain. Every business has a big role to play in helping downstream suppliers defend themselves and their trading partners. A chain is only a strong as its weakest link.
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Draft and Regularly Update an Incident Response Plan (IRP)How to Stop Cyber-Attacks Tarnishing your Brand
To handle the situation in a way that limits damage, the PR / Crisis Communications and/or Brand Team must be involved the planning of an IRP for a variety of scenarios that may occur in order to limit the reputational and thus brand damage.
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Get Visibility!How to Stop Cyber-Attacks Tarnishing your Brand
And most importantly, get visibility. You need tools that can give visibility of all of your network activity. You cannot protect against what you can’t see, and it’s a simple as that.
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Typical Visibility
Cisco® Services
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Superior Network VisibilityHow to Stop Cyber-Attacks Tarnishing your Brand
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We are offering FREE Cyber-Security
Threat Scan Reports.
Free Threat Scan Risk AssessmentHow to Stop Cyber-Attacks Tarnishing your Brand
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Network Report Attack Report Advance Malware Report
Contextual Visibility of your NetworkHow to Stop Cyber-Attacks Tarnishing your Brand
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Thank YouGet a Free Threat Scan RiskAssessment www.forfusion.com/security