How to Get StartedBasic Supplies/MaterialsBusiness ModelProduction OptionsBrandingMarketing

INSIDETHIS

COURSE

STRATEGICPLANNING WORKSHEETS PRODUCTION,

BRANDING ANDSALES

T H E N U M B E R S

ICE POPS SOLD EVERY YEAR

18 BILLION

Pops sell on average $2.00­$5.00

The best way to predictyour future is to create it.

A B R A H A M L I N C O L N

FRANK EPPERSONCREATED THE FIRST ICE

POP AT 11 YEARS OLD- A C C O R D I N G T O P O P S I C L E

Past Clients & Marketing Partnerships

Tom Cruise

NBC Today Show

Television

[6]

IN T

HE

NE

WS

Florida Get your Business online 2 day eventGoogle

ICE POP UNIVERSITY

STRATEGICPLANNING WORKSHEETS PRODUCTION,

BRANDING ANDSALES

CART

CHALLENGE

100%

Carts provide a very low barrier to

entry, and make you very mobile for

street vending and catering

Could be sole part of your

business model. Will require

setting up a route and finding

high traffic locations

Transporting cart is usually

the biggest challenge.

SHIP

CHALLENGE 

100%

Pop Clubs and Subscription Boxes and

Shipping are huge hidden niches

within the industry

Could be sole part of your

business model. Will

require setting up account

with shipping companies

If adding shipping as part of the business

model I recommend waiting until the 2nd

year/season in business. Cost of overnight

shipping

STORE

CHALLENGE

100%

Great option with high traffic location,

allows you to sell much more products

Could be sole part of your

business model. Will require

finding high foot traffic

locations and larger investment

High operation cost, Low

traffic location, and

seasoned operator

WHOLESALE

CHALLENGE

100%

Provides a variety of options to enter

the industry and easier to scale

nationally and globally

Could be sole part of your

business model. Will

require setting up accounts,

distribution etc.

Distribution, freezers, shelf

space

EVENTS 

CHALLENGE

100%

Provides a fun experience and variety

of options to enter the industry and

easier to scale nationally and globally

Could be sole part of your

business model. Will

require setting up accounts,

distribution etc.

Distribution, freezers, shelf

space

Custom Carts, Wrapper, and Sticks

FRANCHISE  

CHALLENGE

100%

Provides a turnkey option for getting

into the pop business

Could be sole part of your business

model. Will require purchasing

franchise from company and may

require purchasing multiple markets

Cost and little to no

creative control and

vendor/supplier flexibility

ICE POP UNIVERSITY

Menu

INGREDIENTSN A T U R A L / O R G A N I C

L O C A L L Y S O U R C E D

P R E - M A D E M I X E S

V E G A N

S P I K E D / A L C O H O L

S P E C I A L I T Y / C U S T O M

ICE POP UNIVERSITY

checklistA place to produce your pops (Home, Commissary)

Churches and Day Cares are certified by the health department and with a little negotiation you can

probably get them for free or a cheap monthly rate.

Blender

Juicer

Purchase bulk fruit vegetables and herbs

Location/High Traffic Exploration Sheet

popsicle sticks & Bags

Bag Sealer

popsicle machine

Purchase Cart

City Occupational License

County Occupational License

General Liability Insurance

SafeServe Food Manager Certification

Equipment StorageCart TransportationFreezer (for your home)ElectricityCompany Email address/WebsiteBusiness CardsSupplies (Cup, Spoons, Napkins)Event Fees BudgetCredit Card Processing (SquareUp)Iphone/Smart PhoneSet Up Social Media Sites Twitter, FacebookFanpage, Instagram, yelp.com and foursquareFanny pack:)

ICE POP UNIVERSITY

Equipment

Supplies

Ingredients

Work Station

E X T R A C T

ICE POPSARE MORE THANJUST AN DESSERT

THEY ARE AN EXPERIENCE, YOUR POP BRAND MUSTCREATE AN EXPERIENCE OR IT WILL DIE!

I C E P O P U N I V E R S I T Y . C O M

#IcePopUniversity

BUILDING A SOLIDBUSINESS

FOUNDATION WILLALLOW YOU TO GET

EVERY DRIP OF PROFITOUT OF THIS INDUSTRY

ICE POP UNIVERSITY

1. Overview

2. Financial summary and Growth plans

3. Product Details / Packaging Competitive set

4. Pricing

5. Packaging

6. Revenue Streams

7. Manufacturing Plan

8. Distribution Plan

9. Brand Strategy

10.Marketing Strategy

11.Personnel Plan

12.Ownership/Story

13.SWOT analysis

14.Launch strategy

15.Year 1 -Year 2 – 5 plan

16.Financial details

Items to include in your strategic working plan for your pops business

The Popsicle Business is not a traditional business!It requires a different kind of plan to be successful!

Time Commitment

Real time social media engagement with clients resulted in major accounts with millions of followers RT’ing our post.

Helped with credibility, increased followers, and helped get more clients of

similar caliber

By posting our social media handles all over our store, business cards, carts etc

over just telling them to visit our website. This helped increase social media

engagement, let customers guide the conversation with their experience as well

as become brand champions for us.

A kickass social media campaign

does not replace a horrible product. Perfect the product and social media should further amplfy your word of

mouth from clients and customers

Fun engagement with MC Hammer from a conference I was recently at where MC Hammer

was the keynote and I posted a video on instagram of a women dancing to his music before he hit the

stage.

Social Media should be FUN!

http://instagram.com/p/fIxTlNALtF/ 

With such small burst of engagement. (140 characters or less) It’s much easier to get past the gatekeepers on social media and get the attention of CEO’s, Key Decision Makers and McHammer :)

• The Barriers are down in social media. Makes it easy to connect with anyone.

• Social Media Follows = Conversations = Clients

Aside from connecting with potential clients

and customers. Social Media is a great way to connect with Journalist. We have

received tons of press from connecting with journalist

through various social media outlets.

@HelpAReporter@SourceBottle

Great way to connect with major journalist online

• Follow

• Engage in the conversation

• When appropriate talk business, but always from the stand point of being of service to them, or connecting to someone who can. But above all create a Win-Win situation for everyone involved.

#IcePopUniversity

checklist•Ice Pop University Business Plan Strategic Planner Workbook

Sample Business Plan

Sample Branding Plan

30 Days to Lunch Checklist

Home Kitchen/Commercial Supply List

Popsicle Making Supply List

Initial Startup Budget Excel Plug and play cost/profit calculator

8 Week Ice Pop University Social Media planning Sheet

Ice Pop U Example Wholesale Package

Big Brands Big Clients Worksheet

Product Pitching Worksheet

BONUS: Recipe Book

Do Epic Shit List and more

checklistIce Pop U Store Equipment List

Get Media Attention for your Pop Business Workbook

The 11 Media Platform Opportunities

Before your Pitch Checklist

How to pitch to the Media the RIGHT WAY

The Top Stories that journalist like presented to them

How to build your own list of journalist

Editorial Calendars

Examples Stories to pitch the media for an ice pop business

Pitching Angles

Weekly Social Media Content Strategy Worksheet

checklistWhere to set up Location List

Preparing for your First day of cart operations sheet

•Catering, Production & Sales Workbook

Daily Inventory Tracking Sheet

Daily Ice Pop Production Sheet

Weekly Cold Calling Catering Worksheet

Weekly Catering Calendar

Bi-Weekly Wholesale Calendar

Weekly Sales Tracker

Sample Catering Menu Template

Sample Catering Menu

Sample Credit Card Authorization

Catering Prospecting Worksheet

Example Invoice

S U B M I T R E V I E WQ & A S E S S I O N,Once you place order, you will receive asample business plan to work from. Youwill have 72 hours from the time of yourorder to email us your business plan to

icepopuniversity@gmail.com for acomprehensive review.

You will receive a through review ofyour business plan, delivered withchanges, and a epic strategy plan

from Felecia Hatcher3-5 days

We will get on a 30 minute SkypeCall to answer any questions you

have and get you on the right trackto successfully launch and grow

your company.

Business PlanReview