How to Start a New Continuing Education Unit
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Transcript of How to Start a New Continuing Education Unit
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From Zero to Sixty in 18 Months
Oregon State University
Dave King • Associate ProvostChris LaBelle • Director
UPCEA’s 98th Annual Conference
Boston, MA
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Eight directors in 10 years
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Frequently a messy breakup
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Lots of empty calories…
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The Solution?
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Step 1: Find a safe environment…
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Like a small, navigable harbor…
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Step 2: Break the code
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Step 3: Raise the water… (slowly)
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Step 4: Rescue the wayward projects
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A philosophy:
Methods are many, principles are few,
methods always fail, principles never do.
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Principle #1 - Credit is not noncredit
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Principle #2 – Lead with real examples
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Principle #3 – It’s about finding the right team players
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The Players.
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The ideal team player will seek out new challenges
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Smart, risk takers who believed we could succeed...
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...and are committed to the vision.
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The Team.
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Principle #3 – It’s about finding the right players
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And then more like football…
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Ultimately, every player on the team matters…
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Don’t forget to define what success looks like…
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Make friendship a fine art. — John Wooden
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The Results.
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• Team of 2 to 23
• 100+ new programs (from 3)
• 500k+ in grants & foundation money
• Off-campus partnerships and orders from big business
• March = 285 enrollments (record monthly total)
• More signature CE programs @ OSU
• Growing awareness of our unit
• Team ownership & emerging leaders
• Website traffic up considerably
• Programs that are changing lives for our audience
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The Open Seas.
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Stay focused…
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Or there are consequences …
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Your culture will continue to change…
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But your principles shouldn’t.
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Because we’re not selling empty calories…
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What’s your role?
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Sometimes risk is necessary
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But try to land on both feet...university mission and priorities.