How to start a movement

Derek Silvers

What is it about?

• With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.)

Derek Silvers

• A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too.

• CD Baby was the largest seller of independent music on the web.

• Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

• "Derek Sivers is changing the way music is bought and sold. A musicians' savior. One of the last music-business folk heroes." Esquire

Comprehension / Vocabulary

• ridiculed, emulate, leadership, dissect, • the guts, crucial, embrace, underestimated,• lone nut, "three's a crowd", momentum, • tipping point, risky, "sitting on fence", nurture,• overglorified, transform, ineffective

Discussion

• So, how do we start a movement?• What should the leader do when the first

follower joins?• Who do new followers emulate, copy?• Who is the most important person in the

movement?• Why do outsiders hesitate at the beginning

but join in the end?

Discussion / Follow up

• Have you ever started a movement?• Have you ever witnessed a movement start?• How would you define a movement?• Do you prefer to lead or follow? Can you give

an example?• What types of ‘movements’ do you follow? • Are facebook group’s movements?