HOW TO SPEND IT...ELITE target with a 50% female component. 25% of How To Spend It readers is within...
Transcript of HOW TO SPEND IT...ELITE target with a 50% female component. 25% of How To Spend It readers is within...
HOW TO SPEND IT
EDITORIAL PROFILEHow To Spend It, the Italian edition of the Financial Times magazine since 2014, confirms itself as
a reference point for luxury and lifestyle with a distinctive international vocation.
It is a unique product in the reference market for format, target, concept, variety and harmony.The positioning of How To Spend It is the expression of four key words: Spend, Enjoy, Love and
"Be": the luxury of all that you are, a window of beauty that makes life pleasant in every context, a unique experience.
On newsstands every first Friday of the month together with Il Sole24Ore, it represents the magazine to entertain and enjoy a special moment on the weekend with, enjoying the BEST
fashion and beauty, travel and design, jewellery and watches, food, wine and leisure.A magazine with a dreamlike and concrete double soul, is at the same time the dream and the
useful tool to make it happen.In 2019 How To Spend It will be on newsstands with 14 issues including 12 regular and 2 special
issues "Superior Interiors" in April and November dedicated to the world of design.
STRENGTHS
SPECIALIZZAZIONE SELEZIONEBEAUTY VIAGGI
It is distinguished by the unique position and the high visual
impact.An image magazine centered on visual aesthetics "all to watch"
A magazine that speaks of contemporary luxury illustrating trends and the protagonists of
luxury at 360 °
Reference point for brands in the Fashion / Luxury sector
A context in which to create a dynamic and
harmonious relationship between advertising and
editorial content
Magazine that interprets luxury with a strongly
international vision
CIRCULATION160.000** copies
(print+digital)
REDEARSHIP500.000* readers
FEATURES
* source GFK
** source Publisher
DISTRIBUTIONDISTRIBUTION IN ELITARY CONTEXTS
o Main exhibitions of the Fashion / Luxury sector (Pitti Immagine Uomo, Salon International of la
Hute Horologerie Genève, Baselword)o Opening evenings of the most prestigious
exhibitions organized by 24 Ore Culturao Special distribution in the suites and lounges of
the most exclusive hotels, spas, clubs and golf clubs in Italy
o Showroom on the occasion of the Salone del Mobile and Milan fashion shows
ELITE target with a 50% female component.25% of How To Spend It readers is within the 35/44 age group *
How To Spend It readers have three or more personal credit cards (241), spend a lot on clothing and accessories (177) on toiletries or cosmetics(218) and often wear valuable watches (205).
They love to travel and spend two or more weekends a month away from home (232). They attend spa and wellness centers (214) and followed cultural events (281).They spend a lot on home furniture ( 262). **
A QUALITY TARGET
* Source GFK** Sinottica TSSP 2018B (concentration indices)
they often wear valuable watches
THEMATIC AREAS
SINTESI
SPECIALIZZAZIONE
FASHION
BEAUTY
FASHION
BEAUTY
ART
TRAVEL
FASHION: Services with great images and great photographers, tailoring sections (punta di spillo, visto preso), shopping (atelier, uno due
tre, visto preso), accessories focus.
BEAUTY: Trends. five-senses experiences, crossing fashion & beauty, male focus.
ART: Travels of art and how to do collectors, auctions and acquisitions. The galleries and the authors on which to aim
TRAVEL: Reportage and exclusive destinations, addresses of new openings and the best of hotels, The character of the month and his city
for a perfect weekend.
DESIGN
SUPERIOR
INTERIORS
The design of How to Spend it / Superior Interiors has an all-round declination, strongly oriented towards lifestyle.Not therefore a review of objects, but a high selection, luxurious, attentive to unique and tailored pieces.Not a review of events, but a privileged entrance, with a transversal point of view that manages to make design and furnishing not only the home, but fashion, characters, shopping and even food and beauty.Two issues in 2019: on 5 April and 8 November.
Get a modern PowerPoint Presentation that is
beautifully designed.
COMMUNICATION OPPORTUNITIES
ADV FORMATS
TRADITIONAL ADVERTISING FOR A PLANNING IN MORE FORMATS AND IN CONTEXT POSITIONING
BIG ADV FORMAT FOR A BIG IMPACT
GATEFOLD 1 TO 3 PAGES
SPECIAL ADV FORMATS
DIRECT MAILING PROFILATO CON BUSTA CO BRANDED
FRONT PAGE BACK PAGE
BRAND LOGO
PROFILED DIRECT MAILING WITH CO
BRANDED ENVELOPE
SAMPLES
DOUBLE PAGE ADV AND GLUED SAMPLE
SPECIAL ADV FORMATS
POSSIBILITY OF CONVEYING CATALOGS, INVITATIONS,
SAMPLES TOGETHER WITH MAGAZINE TO A PROFILED
LIST OF READERS
“HOW TO”: PRIMA DELLA PRIMA. EVENT IN STORE FOR A SELECTED
CUSTOMER.IDEAL CONTEXT TO PROPOSE A
CROSSING BRAND
CREATIVEADVERTISING
THE EDITORIAL STAFF REINTERPRETS IN A CREATIVE WAY THE
CLIENT’S MESSAGE IN LINE WITH THE LOOK & FEEL OF THE MAGAZINE
POST ON THE INSTAGRAM PAGE OF THE MAGAZINE THAT WILL BE AMPLIFIED ON FACEBOOK PAGE OF IL SOLE 24 ORE
WITH THE HELP OF SELECTED INFLUENCERS
WORK IN PROGRESS
/ SPECIAL INITIATIVES
DESIGN
LAUNCH OF A "BUSINESS" AWARD DEDICATED TO
DESIGN COMPANIES
WORK IN PROGRESS
HOW TO
EXPERIENCE
Real "jewel" moments, custom built, dedicated to what is worth buying, experienced and appreciated. Events have the following characteristics in common:
How to is a format that comes from the idea of telling the reality of a brand through the world and the languages of How To Spend It. They are Events with a strong experiential component and a high content of discovery, reserved to an audience, extremely profiled for targets and interests.
location of high positioning by the customer (in store or ad hoc location) engaging experience for an exclusive and selected target maximum number of 30/40
participants digital nominal invitation (or paper upon customer request) addressed to a mailing selected
by HTSI jointly with the brand advertorials dedicated to the event lead collection for commercial initiatives (exclusive target loyalty during the event)
ISSUE COVER NEWSSTAND
61 January 4 January
62 February 1 February
63 March 1 March
64 Superior Interiors 5 April
65 April Bis 19 April
66 May 3 May
67 June 7 June
68 July 5 July
69 August 2 August
70 September 6 September
71 October 4 October
72 Superior Interiors 8 November
73 November Bis 22 November
74 December 13 December
PREMIUM POSITIONS
Inside front cover
Back cover
Inside front cover + third page
DP double page spread
DP in Tunnel
DP ¼ guaranteed
DP ½ guaranteed
Single Top (facing/sommary, facing/»punto di vista», facing/»punto di svolta»)
Inside back cover
Single ¼ guaranteed
Single ½ guaranteed
2019 CALENDAR AND ADVERTISING FORMATS